Author: Jeffrey.W
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Ubisoft Released Cups Containing BUG in a Marketing Campaign in China
Chinese designer clothing brand Sheepedia recently launched a joint campaign with Ubisoft. During this event, Sheepedia launched a number of clothing and merchandise related to Ubisoft games. These include T-shirts with Rabbids images and Ubisoft Logo. But the team had a *problem* of making a cup with Ubisoft Logo on it. This is the case with this cup:…
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Xiang PiaoPiao released six new milk teas, and Wangjunkai continued to act as the spokesman
On August 21, 2020, XiangPiaoPiao held an online product conference in Chongqing. At this launch, XiangPiaoPiao’s three series released a total of six new milk teas. The first two milk teas in the Boba series are “black-sugar red bean-flavored milk tea” and “peach oolong-flavored milk tea”. This milk tea is equipped with a boba made of…
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HeyTea Updates Summer Menu with Two New Coconut Milk Teas
Summer is the hot season for iced milk tea, and milk tea shops of various brands generally choose to update their menus in summer. China’s new style milk tea brand Heytea is no exception. Heytea updated its summer menu on Aug. 19, adding two milk teas with coconut as the main flavor, both of which are…
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Luosifen, Li Ziqi`s favourite snack is ready to meet the world
Luosifen (螺蛳粉, Snail rice noodle) is a traditional Chinese smelly food, which is as popular as stinky tofu. It looks like a kind of noodles, but in fact it is made of rice noodles. Its ingredients include green snails, sour bamboo shoots, fungus and peanuts. The unique stink and sour taste of the sour bamboo shoot gives…
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China’s Meal Replacement Milkshake Market Broke Out, and Bestore Became a New Player.
According to the data, the number of online consumers of meal replacement product in China soared by 60% in 2019, and the market penetration rate has reached 40%. Replacement meals sold in the Chinese market are mainly in the form of milkshakes. It is usually made from a mixture of a variety of ingredients and added with…
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XiangPiaoPiao Launches Bottled Sugar-Free Milktea
On August 15, 2020, Xiangpiaopiao sub-brand Meco launched sugar-free bottled milk tea in the Chinese market. This series contains three flavors, Matcha Latte, Peach Oolong and Hazelnut Milk Tea. These three sugar-free milk teas all use erythritol instead of granulated sugar for sweet flavor. Although they do not contain sugar, they still contain 47.3Kcal per 100ml…
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XiangPiaoPiao:Instant Milk Tea Giant Company in Transition
If you are from North America or Australia, you may have heard the name Senpure or Xiangpiaopiao. It is a brand of instant milk tea from China and always occupies a shelf in supermarkets around the world. It has different tastes and a variety of products. In recent years, it has gradually become popular with…
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Tesla Refuses to Deliver Vehicles to Chinese Consumers who Participate in low-price Group Purchases.
Tesla China recently refused to deliver vehicles to a group of consumers, claiming that their buying channels were abnormal, according to Chinese media reports. A consumer from Wuhan provided a transcript of his chat on Wechat, in which an employee of Tesla China said: Sorry, we suspect that this order was placed by pinduoduo or…
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Four Months After the Financial Scandal, Luckin Coffee is Still Booming
Luckin Coffee held a mid-2020 meeting within its company on August 8, 2020. The Chinese coffee chain was known around the world in April 2020 when its financial fraud was disclosed. However, in China, the financial fraud incident does not seem to affect the company’s word-of-mouth and actual business operations. According to insiders involved in the…
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Adidas and Chinese Milk Tea Brand HeyTea Launched Joint Sneakers
On August 11, 2020, Adidas announced the launch of a joint sneaker with Chinese milk tea brand HeyTea. The sneakers belong to Adidas Originals’s A-ZX series. The series was born to commemorate the XZ series launched in 1984, and 26 styles representing different periodic are planned for the period 2020-2021. This sneaker, which works with Heytea,…