Tag: MiniSo
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Global Economy Stumbles in 2023, MINISO Rises to the Challenge
MINISO, a Chinese retail giant, defied the economic downturn with a 54% net profit growth and a 37% revenue increase in 2023. Its success is attributed to strategic moves, understanding its customers, a “High-Quality Price-Performance IP Universal Strategy,” global expansion, and community marketing with Key Opinion Consumers. Despite economic challenges, MINISO’s resilience and growth potential…
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Miniso Announces its transformation to a New Retail Platform
Moreover, most of the goods of Miniso are relatively cheap, even selling for less than 10 yuan, and the profit space of the brand itself is limited.
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MiniSo, a 2-dollar store chain from China, has established a new designer toy sub-brand, TopToy
After all, it is more profitable to sell designer toys in a way that is similar to gambling than to sell goods for $2.
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Miniso sets up a Quality Guarantee Fund of $14.5 million
Even if customers do encounter quality problems when shopping at a fairly cheap Miniso, such as the events mentioned above, few consumers will actually apply for compensation for such a small amount of money, mainly because it takes too much time and energy to pay.
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Two Chinese Unicorns Disguised as Japanese Brands are Taking Off their Japanese Coats
Miniso and Genki Forest, the two most successful brands in China’s consumer sector in recent years, are taking off their Japanese camouflage.
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One of MiniSo’s nail polishes seems to contain excessive carcinogens
After the nail polish incident was exposed, a media reporter contacted the store manager but was told that the substandard goods were sampled last year and that the responsibility lay with a supplier in Tianjin.
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Young Chinese Consumers No Longer Worship International Brands
In recent years, Chinese consumers prefer their own brands to international brands, as happened in Japan in the last century.
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MiniSo, China’s most successful retailer overseas, is about to go public
1600+ overseas stores. No retailer from China has ever achieved such a result overseas. Now, Miniso is planning to list on the New York Stock Exchange.
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How does two-dollar store MiniSo from China succeed?
#MiniSo is probably China’s best-known retail brand overseas, with more stores overseas than all other Chinese retail brands combined. But many consumers may mistake it for being from Japan.