Tag: Anta
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Young Chinese Consumers No Longer Worship International Brands
In recent years, Chinese consumers prefer their own brands to international brands, as happened in Japan in the last century.
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Anta released Klay’s Disrupt 6, accompanied by the theme of “High mountains and Running water”
Anta, a sports equipment brand from China, has just released the latest generation of its Klay’s Disrupt series, which they have partnered with NBA basketball star Klay Thompson. (hereinafter referred to as KT6) The theme of this KT6, “High mountains and Running water”, is quoted from the ancient book “Liezi Tang Wen” in the Chinese Spring…
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Anta releases 2020 semi-annual report
The earnings growth of the FILA division is mainly due to the growth of e-commerce performance, but some stores have been closed due to the COVID-19 epidemic, according to the financial report.
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Anta Kids releases UFO 2.0 children’s running shoes
Anta Kids, a children’s brand owned by Anta, launched a new children’s running shoes product called UFO2.0 in Xiamen on July 14. July 14-28, Anta Kids “boarded UFO to Mars” theme flash event was held in Xiamen. The brand arranged a space-themed event site, inviting child users to learn space knowledge and explore the mysteries of…
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Anta released Li Bai-themed Chinese Style Running Shoes
On June 23rd, Chinese sportswear brand Anta released a new series running shoes with Li Bai theme. The main product of the series, “Shanke”, with Li Bai as a cultural symbol, use black and white ink style. On the front of the shoes, three ancient Chinese characters of “sword”, “poem” and “wine” are written in seal…
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Anta everywhere
When it comes to Chinese sportswear brands, whether Chinese or foreigners, the first impression is always Li Ning. Li Ning, founder of Li Ning company, stepped on his sneakers to fly to the main torch and ignite the flame as a torchbearer at the opening ceremony of the 2008 Beijing Olympic Games. In recent years,…