According to official Chinese data, the growth rate of China’s export trade returned to a positive figure in April and reached 10.4% increase by July. In September, China’s exports reached 186.35 billion US dollars, the best result in China’s history.
Alibaba’s half-yearly report on the overseas sales acceleration plan is a case in point. Alibaba launched an overseas sales acceleration program called Spring Thunder Project(春雷计划) in early 2020. The project aims to help farmers and manufacturers in China gain access to consumers overseas.
According to the report, the sales volume of Alibaba International Station in June this year increased by 243% compared with the same period last year.
As an e-commerce giant from China, Alibaba operates three multinational e-commerce websites: Alibaba International Station, AliExpress and Lazada.
According to the previous introduction, the Spring Thunder Project mainly consists of two major parts, one of which is to look for high-quality, identifiable brands and products that have the potential to be popular overseas.
Youtuber Li Ziqi from China and her favorite Chinese food, Luosifen, are among the chosen characters. The export volume of Luosifen in July 2020 has exceeded 7.8 million, exceeding the export volume in the first half of 2020.
On the other hand, Spring Thunder Project will help small Chinese sellers with no overseas sales experience to operate overseas stores. Earlier this year, Alibaba also set up more warehouses in Europe to provide low-cost and efficient delivery services.
In the past five years, a significant change has taken place in China’s domestic consumption habits. More high-quality goods break the original stereotype of “made in China”. China has realized the transfer from manufacturing advantage to design advantage through a more centralized supply chain.
In addition, the development of the logistics industry has also enabled Chinese e-commerce sellers to deliver goods to any corner of the world at lower prices.
Another reason for the increase in Chinese exports is the asynchronous spread of COVID-19 in different regions. While many manufacturing countries in Asia are still fighting the virus, China has basically come out of the shadow of the epidemic. This has led to the transfer of a large number of orders to China, contrary to estimates at the beginning of the year.