Top 50 Companies/Brands From China You Need to Know (2024)
Welcome to PandaYoo, your definitive guide to the most influential and forward-looking businesses that are shaping today’s China. Whether you’re a tourist exploring the vibrant landscapes and cities of China, an investor seeking opportunities in the world’s second-largest economy, or a curious observer from afar, this collection provides invaluable insights into the enterprises that are essential to understanding modern China.
From pioneering tech giants in Shenzhen’s bustling innovation hubs to cultural trendsetters and culinary leaders, each company featured here represents a facet of China’s dynamic economic landscape. These businesses are not just market leaders; they are trailblazers defining the contours of global commerce and cultural exchange.
For example, consider Xiaomi, a name synonymous with smart technology and innovation, delivering cutting-edge smartphones and smart home devices that have captured a global audience. Or explore Shein, whose mastery of fast fashion e-commerce has revolutionized how young people around the world dress, blending affordability with trendy designs.
As you browse through these profiles, you’ll also discover companies like Hometown Fast Food, which offers a taste of authentic Chinese cuisine through its expanding chain of restaurants, and BYD, which is driving the future of green transportation with its electric vehicles.
This guide goes beyond just listing companies; it dives into the essence of what makes these companies stand out. Each profile is crafted to give you a clear view of the company’s impact, innovation, and vision for the future. It’s not just about who they are, but why they matter to you.
The rankings are presented in no particular order, emphasizing that each company holds unique importance in its sector. Whether you are looking for investment ideas, business partners, or just an appreciation of China’s corporate landscape, you will find this guide to be an indispensable resource.
We encourage you to engage with us and share your thoughts or inquiries about any of the companies listed. At the end of this page, feel free to leave a comment or send a message. Your insights and questions help us better understand what interests you about China’s corporate world.
Dive into the vibrant world of Chinese business, where tradition meets innovation, and discover the companies that are not just participating in but actively shaping the global economic narrative. Welcome to a journey through the heart of China’s business ingenuity!
Company Name
Xiaomi Corporation
Brand Name
Xiaomi
Chinese Company Name
小米公司
Founder
Lei Jun
Main Products
smartphones, smart home devices
Year of Establishment
2010
Introduce
Xiaomi Corporation is a Chinese multinational electronics company that designs, develops, manufactures, and sells smartphones, smart home devices, and other consumer electronics. Founded by Lei Jun in 2010, Xiaomi has grown to become the third-largest smartphone maker globally, known for its high-quality and affordable products. The company’s success is attributed to its focus on innovation, user-friendly interfaces, and a comprehensive ecosystem of connected devices.
Shein is a Chinese e-commerce giant that has captured the imagination of fashion-forward consumers worldwide. With its meteoric rise, Shein has emerged as the go-to platform for trendy, budget-friendly clothing, accessories, and more. The company’s success story is a testament to its ability to tap into the global market’s pulse, offering a wide range of products that cater to the ever-evolving tastes of Gen Z and millennials.
Mixue is a Chinese tea beverage company known for its affordability and innovation. Founded in 2000 by Zhang Hongchao, the company started as a small shaved ice shop in Zhengzhou, China. Mixue’s main products are milk tea, fresh ice cream, and lemonade, offered at remarkably low prices. The company has gained immense popularity in China and has expanded its reach internationally, with a particular emphasis on the younger demographic. Mixue’s success is attributed to its commitment to quality, its strategic collaborations with celebrities, its innovative marketing strategies, and its ability to adapt to local tastes in overseas markets.
SHEGLAM is a beauty brand that is a spin-off from the fashion brand SHEIN. SHEGLAM launched in 2020 and offers makeup, skincare, nail care, and hair care at affordable prices. The brand targets young, fashion-forward individuals. SHEGLAM uses high-quality ingredients and offers limited-edition collections. They partner with popular franchises to create buzz. SHEGLAM is known for its innovation and customer focus.
mobile games, Dota Legends (rebranded as Small Ice Legend), Afghanistan, Allstar Heroes (originally known as 刀塔传奇 in Chinese), Sword and Home, Warpath
Year of Establishment
2013
Introduce
Lilith Games is a mobile game developer and publisher founded in 2013 by three former Tencent employees. The company is known for its innovative and original games, including “Dota Legends” (rebranded as “Small Ice Legend”) and “Afghanistan”, which have achieved significant success both in China and internationally. Lilith Games is committed to creating high-quality, engaging games that cater to a diverse audience, with a focus on originality and player experience. The company’s strategic expansion into global markets has been a key driver of its growth, with its games achieving top rankings in various regions. Lilith Games continues to innovate and explore new technologies, such as augmented reality (AR) and virtual reality (VR), to create immersive and interactive gaming experiences.
MINISO is a Chinese retail giant known for its affordable yet trendy lifestyle products. The brand focuses on high-quality products at unbeatable prices, tapping into the growing demand for value. MINISO’s commitment to innovation and unique marketing approach, particularly through the use of Key Opinion Consumers (KOCs) in private domains, has been a game-changer. The brand has a global footprint spanning over 107 countries and regions, and its ‘super store’ strategy has proven to be a winning formula for boosting brand visibility and sales figures.
MAOGEPING is a Chinese beauty brand founded by renowned makeup artist Mao Ge Ping. The brand focuses on blending traditional Chinese elements with contemporary makeup artistry, creating products that enhance natural beauty and celebrate Eastern aesthetics. MAOGEPING has gained international recognition for its commitment to quality, innovation, and cultural authenticity, and its products are sold in high-end department stores across Asia and beyond.
electric vehicles, batteries, electric motors, electronic control systems, intelligent driving assistance systems, in-vehicle infotainment systems
Year of Establishment
1995
Introduce
BYD is a Chinese multinational company that designs, develops, manufactures, and sells electric vehicles, battery energy storage, solar energy, and other related products. Founded in 1995, BYD initially focused on producing rechargeable batteries, gradually establishing itself as a key supplier for major mobile phone brands worldwide. In 2003, BYD acquired Qin Chuan Automobile, a struggling state-owned car manufacturer, and entered the automotive market. Through relentless innovation and a commitment to quality, BYD has become a leading force in the transition towards sustainable mobility, with record-breaking sales figures and a rapidly expanding global footprint.
panoramic cameras, action cameras, professional video conferencing equipment, smartphone stabilization equipment
Year of Establishment
2015
Introduce
Insta360 is a Chinese company that has emerged as a global leader in the panoramic camera market, challenging established giants like Samsung and Ricoh, and disrupting the action camera market dominated by GoPro. Founded in 2015 by JK Liu, Insta360 has skyrocketed to become the global leader in the panoramic camera market. Insta360’s success stems from its innovative product strategy, exemplified by features like the “invisible selfie stick,” which addresses unspoken user desires, and AI-powered editing tools that enhance the user experience. Insta360 demonstrates resilience by constantly innovating, leveraging insights from industry benchmarks like GoPro and DJI, and investing heavily in research and development. Insta360’s expansion into professional video conferencing with the Link and smartphone stabilization with the Flow showcases its ambition to explore new opportunities and cater to evolving user needs beyond its core offerings. Insta360’s global mindset and commitment to community engagement contribute to its brand identity, with initiatives like the Think Bold Fund and Team Insta360 program fostering a community of passionate creators worldwide.
Pop Mart is a Chinese company that specializes in trendy toys and blind box collectibles. It was founded in 2010 by Wang Ning and has grown into a global phenomenon with a focus on blind box toys, especially popular characters like Molly. The company’s strategy involves collaborating with artists to create unique IPs, building an extensive retail network both online and offline, and expanding into international markets. Pop Mart has become synonymous with the blind box craze and is a major player in the trendy toy industry.
portable power stations, expansion battery packs, home energy storage systems
Year of Establishment
2017
Introduce
Bluetti is a Chinese company specializing in portable power stations, offering off-grid energy solutions for various applications, from camping to emergency preparedness. Their focus on user-centric design, fast solar charging capabilities, and a diverse product line has made them a leader in the portable power station market. Bluetti also emphasizes community building and direct customer engagement, fostering brand loyalty and continuous improvement.
Creality is a Shenzhen-based company that has emerged as a global powerhouse in the consumer-grade 3D printer market. Founded in 2014 by four passionate tech enthusiasts, Creality’s journey exemplifies the innovative spirit and entrepreneurial drive that has become synonymous with Shenzhen’s tech scene. They have transformed the 3D printing landscape by making consumer-grade printers both affordable and user-friendly, a critical shift from the expensive and complex models that dominated the market. Creality has continuously innovated to enhance printer speeds and expand material compatibility, addressing two major industry pain points and pushing the boundaries of what consumer-grade 3D printers can do. Creality is not just advancing 3D printing technology but is also nurturing a global community and expanding the 3D printing ecosystem, aiming to integrate 3D printing into various industries and everyday life.
CASETiFY is a Hong Kong-based brand that has transformed phone cases into coveted fashion statements. The company started by customizing phone cases with Instagram photos and has grown into a global phenomenon, selling millions of units annually and generating hundreds of millions in revenue. They prioritize high-quality protection and eco-conscious practices by incorporating recycled materials and partnering with EarthDay.org. CASETiFY fosters a strong community through online engagement and interactive CASETiFY STUDiO spaces, creating immersive experiences and opportunities for creative collaboration.
HTVRONT is a company that makes heat press machines for DIY crafting. They offer a wide range of heat presses, including mini heat presses, EasyPresses, hat presses, and mug presses. They also offer consumables and digital content to help creators bring their projects to life. HTVRONT has a strong focus on online communities and content marketing, and they have built a global user base exceeding 10 million. They are committed to innovation and providing a seamless crafting experience for DIYers around the world.
portable power stations, solar panels, portable refrigerators
Year of Establishment
2017
Introduce
EcoFlow is a company dedicated to providing clean, accessible, and reliable power solutions for individuals and families, enabling them to live, work, and explore with confidence and independence. The company has developed innovative technologies like X-Stream Fast Charging and X-Boost Smart Inverter to improve charging speeds and power output of portable power stations. EcoFlow has also expanded into other essential outdoor living categories, including portable refrigerators.
Florasis is a Chinese beauty brand that has achieved significant success in China and is now expanding internationally. The brand is known for its exquisite embodiment of Eastern aesthetics, drawing inspiration from Chinese art, history, and traditional medicine. Florasis products are meticulously designed, incorporating traditional ingredients like ginseng, pearl powder, and various flowers known for their skincare benefits. The brand also emphasizes innovation and utilizes a “user co-creation” model, where a network of over 100,000 “Hua Ban” (flower companions) provide feedback on product development. Florasis has achieved notable success in Japan, where its tailored approach to product offerings and marketing has resonated well with consumers. The brand is now navigating cultural barriers in Western markets by emphasizing technical innovation and universal beauty themes.
camera cages, tripods, camera stabilizers, microphones, lights
Year of Establishment
2013
Introduce
SmallRig is a Chinese brand that specializes in innovative photography accessories. They are known for their commitment to user-centric design, their rapid prototyping and manufacturing capabilities, and their strong online community. SmallRig has become a global leader in the photography accessory market, with products sold in over 150 countries. The company’s success is attributed to its focus on user needs, community engagement, and agility in response to change.
Flower Knows is a Chinese beauty brand founded in 2016. It’s known for its whimsical and enchanting products, captivating packaging, and emphasis on storytelling. The brand caters to a young, digitally savvy audience, focusing on creating an immersive experience through its marketing campaigns and product offerings. Flower Knows champions diversity and inclusivity, offering a wide range of shades and formulas to cater to various skin tones and types. The brand has seen significant growth both domestically and internationally, establishing itself as a major player in the C-Beauty landscape.
Zeelool is a Chinese eyewear company founded in 2017 in Zhengzhou, China. Zeelool has disrupted the industry with its direct-to-consumer model, offering quality eyewear at lower prices. The company uses AR for virtual try-ons and has streamlined online prescription lens ordering, making eyewear shopping easier and more accessible. Zeelool has effectively leveraged social media, working with influencers and creating engaging content to build its brand globally.
GanCube, a Chinese brand founded in 2014 by renowned speedcubing champion Jiang Ganyuan, has quickly become a leading manufacturer of high-end speedcubes. Driven by a passion for innovation and a commitment to pushing the boundaries of speedcubing performance, GanCube has redefined the possibilities of this iconic puzzle. The company has a global reach, actively sponsoring competitions and engaging with a worldwide community of speedcubers. GanCube’s journey is a testament to the power of combining passion with technological prowess.
Lilysilk is a Chinese silk brand founded in 2010 by Lily Lin. The company prioritizes quality, sustainability, and fair treatment of artisans. Lilysilk offers luxurious silk products at fair prices and has a strong global presence, with customers in the US, Canada, Europe, and Australia. The brand has been featured in prestigious fashion magazines such as Vogue, Marie Claire, and Harper’s Bazaar.
Zhiyun Tech is a Chinese company specializing in camera stabilizers, particularly gimbals. Founded in 2014 by Liao Yilun, a visionary leader with a passion for both filmmaking and technological advancement, Zhiyun has quickly become a leading name in the gimbal market, renowned for its cutting-edge technology, dedication to quality, and unwavering commitment to pushing the boundaries of what’s possible in camera stabilization. Zhiyun’s products are designed to be user-friendly and accessible to everyone, from casual vloggers to professional cinematographers. The company is constantly innovating, developing new features and functionalities to enhance the user experience and make filmmaking more accessible. Zhiyun is known for its high-quality products, its focus on customer satisfaction, and its commitment to pushing the boundaries of what’s possible in camera stabilization.
fuel-efficient compacts, sophisticated SUVs, technologically advanced electric vehicles
Year of Establishment
1997
Introduce
Chery Automobile is a Chinese automobile manufacturer founded in 1997 in Wuhu, Anhui province. It has grown into a leading Chinese auto manufacturer known for its commitment to technological innovation, a relentless pursuit of quality, and a growing presence on the world stage. Chery is recognized for its diverse portfolio of vehicles, ranging from fuel-efficient compacts to sophisticated SUVs and technologically advanced electric vehicles. It has established a strong foothold in the Chinese market and expanded its reach to over 80 countries, becoming a leading exporter of Chinese automobiles.
DIY wooden toys, intricate wooden dinosaurs, miniature houses, mechanical contraptions, miniature houses, music boxes, solar-powered cars, figurines, whimsical toys, miniature dream homes, personalized music boxes, mini houses, music boxes, themed sets, intricate models, mechanical contraptions, STEM-related toys, stylish dog harnesses, eco-friendly cat litter boxes, fun, interactive toys
Year of Establishment
2007
Introduce
Robotime is a Chinese company that manufactures toys and creative products. Founded in 2007 by Guo Huagen, the company started with the goal of creating innovative toys that challenge traditional perceptions of “Made in China” products. They are known for their intricate wooden toys, which are meticulously crafted and designed to last. Robotime is actively expanding into international markets, proving that “Made in China” can be synonymous with high quality and global appeal. They have three distinct sub-brands: Rolife, ROKR, and MewooFun, which cater to diverse audiences.
Bingz, formerly known as “Xi Shao Ye” in China, is a fast food company that specializes in the “rou jia mo” (肉夹馍), a street food staple from Xi’an. The company is on a mission to become a globally recognized fast-food brand, sharing the unique flavors of Chinese cuisine with the world.
Sailvan Times is a Shenzhen-based company that has become synonymous with fast fashion and savvy digital marketing. They have built an empire of brands, each catering to specific niches and consumer desires. The company has quietly amassed a portfolio of over 60 brands, with 21 of them generating annual revenues exceeding $100 million. These brands, with names like Coofandy, Ekouaer, Avidlove, and Ancheer, have become familiar to online shoppers across the globe, gracing the top ranks of Amazon’s Best Sellers lists and quietly infiltrating wardrobes from North America to Europe.
UGREEN is a Chinese consumer electronics company founded in 2012 by Zhang Qingsen. It began as a small OEM factory producing data cables for foreign brands, but its founder quickly realized the limitations of this model and decided to build his own brand. UGREEN now offers a wide range of products including chargers, adapters, hubs, headphones, and more, and has expanded its reach to over 100 countries through online platforms like Amazon and AliExpress. The company is known for its focus on quality, customer service, and affordable pricing.
Cupshe is a Chinese swimwear brand that has gained significant popularity in the American market. Founded in 2015 in Nanjing, Cupshe offers on-trend swimwear designs at affordable prices, targeting a diverse range of women. The company leverages China’s manufacturing expertise and a strategic understanding of Western consumer preferences to provide high-quality, stylish swimwear. Cupshe’s success is attributed to its inclusive sizing, diverse marketing campaigns featuring a range of body types and ethnicities, and a strong emphasis on building a vibrant online community through social media.
AnyCubic is a global leader in the consumer-grade 3D printer market, founded in 2015 in Shenzhen, China. They are known for their commitment to innovation, quality, and user experience. AnyCubic has established a global presence with products sold in over 200 countries and regions. The company has a strong focus on user-friendliness and accessibility, making 3D printing less intimidating and more enjoyable for a wider audience. They have expanded beyond hardware, building a complete 3D printing ecosystem encompassing innovative materials, intuitive software, and a thriving global community. AnyCubic is leading the charge in sustainable 3D printing with the development of eco-friendly, plant-based resin.
Ecovacs is a Chinese company known for its robot vacuum cleaners and smart home appliances. Founded by Qian Dongqi, the company started as an OEM vacuum cleaner manufacturer, later transitioning into developing and producing its own innovative products. Ecovacs has become a global leader in the robot vacuum market, challenging industry giants like iRobot with its focus on affordability and innovation. The company is expanding its offerings into the smart kitchen market with its Foodom brand, aiming to create a comprehensive smart home ecosystem.
Elegoo, a Shenzhen-based company, has become a leading force in the consumer-grade 3D printer market, known for its innovative, high-quality, and surprisingly affordable printers. Their rapid ascent is a testament to its founders’ vision and a potent example of China’s burgeoning technological prowess. Elegoo has grown significantly since its founding, achieving impressive milestones, surpassing 500 million RMB in sales by 2021 and over 1.2 billion RMB in 2023. The company’s reach extends far beyond China’s borders, with its products now available in over 70 countries. Elegoo printers have found homes in classrooms, workshops, and living rooms across North America, Europe, and Japan, garnering a loyal following of hobbyists, educators, and professionals alike. The company’s commitment to innovation, coupled with its customer-centric approach, has enabled it to carve out a significant share of the global 3D printing market.
Roborock is a company known for intelligent robotic vacuum cleaners. Founded in 2014, it has quickly become a global force in the smart home market, known for its cutting-edge technology, sleek design, and focus on user experience. The company has millions of units sold worldwide and its brand recognition rivals industry veterans. Roborock has expanded beyond cleaning solutions to create a comprehensive smart home ecosystem.
Commense is a fast-fashion brand focused on the modern working woman. The company was founded in 2021 by Zhou Jingjin, a ByteDance veteran. They aim to combine data-driven insights with quality and individuality in their designs, targeting the sophisticated professional woman who values both style and substance. Commense emphasizes timeless essentials with a modern twist, catering to various lifestyle needs with subcategories like “Workwear Chic” and “Weekend Casual.” Their strategic approach focuses on precise market positioning, unique product design, and a differentiated brand identity.
ChicMe is a fast fashion company founded in 2015 by Wang Weiyu. The company primarily targets women aged 16-35 in Western markets and is known for its affordable prices, body-positive messaging, and diverse styles. ChicMe has achieved significant success by utilizing a data-driven approach, an agile supply chain, and savvy social media strategies to cater to its target audience.
VIVAIA is a sustainable fashion company that crafts chic and comfortable shoes from recycled plastic bottles. They are committed to reducing plastic waste and promoting circularity. Their mission is to create a brand that stands as a testament to the power of conscious consumption, where style and sustainability walk hand-in-hand.
consumer appliances, HVAC systems, robotics and automation, intelligent supply chains
Year of Establishment
1968
Introduce
Midea is a Chinese multinational home appliance and consumer electronics company headquartered in Foshan, Guangdong, China. Midea is a leading manufacturer of a wide range of products, including air conditioners, refrigerators, washing machines, ovens, microwaves, vacuum cleaners, and other home appliances. Midea also produces a range of industrial automation and robotics products. The company has a global presence with operations in over 200 countries and regions. Midea’s products are known for their quality, reliability, and affordability. Midea’s mission is to become a global leader in the home appliance and consumer electronics industry, and to provide customers with innovative and high-quality products that enhance their lives.
Momcozy is a Chinese brand that specializes in innovative and practical solutions for nursing mothers. Their signature product is a wearable breast pump, which allows mothers to reclaim precious time and freedom. Momcozy has expanded its product line to encompass a comprehensive range of maternity and baby care essentials under its sub-brand, Babycozy. The company is committed to quality, affordability, and innovative design, and they aim to be a steadfast companion for families from pregnancy through early childhood.
Halara is a Chinese athleisure brand that offers high-quality, stylish activewear at affordable prices. Founded by Zhang Xiaopei, a former tech executive, the brand has achieved remarkable success by leveraging social media marketing, innovative fabrics, and a commitment to inclusivity.
CFMOTO is a Chinese motorcycle manufacturer that has gained global recognition for its high-quality, stylish, and performance-driven motorcycles. Founded in 1989 by Lai Guogui, CFMOTO has transformed from a small-town operation into a global powerhouse, challenging established players and redefining the perception of “Made in China.” CFMOTO has made significant strides in the global motorcycle market, becoming the number one ATV brand in several European countries and steadily gaining ground in the competitive North American market. The company is also embracing the future of mobility with its electric motorcycle brand, ZEEHO, signaling its commitment to innovation and sustainable transportation.
military electronics, color TVs, refrigerators, air conditioners, smartphones, washing machines
Year of Establishment
1958
Introduce
Changhong is a Chinese multinational electronics company headquartered in Mianyang, Sichuan, China. It was founded in 1958 as a military factory and later transitioned to consumer electronics in the 1970s. The company achieved national prominence in the 1980s and 1990s as a major producer of color TVs, with a market share exceeding 35% in the Chinese market. However, Changhong faced several challenges in the late 1990s and early 2000s, including a large financial loss due to a fraudulent US partner, and a missed opportunity with the shift from plasma to LCD technology. In recent years, the company has diversified its product portfolio, expanded into new markets, and launched a new sub-brand, CHiQ, with a focus on AI, smart technology, and global ambitions.
trucks, buses, chassis, MPVs, sedans, SUVs, electric vehicles
Year of Establishment
1964
Introduce
JAC Motors is a Chinese automobile manufacturer founded in 1964. The company started as a truck factory and has since grown to become a global player in the automotive industry. JAC Motors has a diverse product portfolio that includes trucks, buses, chassis, MPVs, sedans, SUVs, and electric vehicles. The company has partnered with several international companies, including Hyundai, Volkswagen, and Nio, to enhance its technological capabilities and expand its global reach. JAC Motors is committed to innovation and is heavily investing in research and development, particularly in the areas of battery technology, electric drivetrains, autonomous driving, and connected car technologies.
Jeulia is a Chinese jewelry brand that has, in a few short years, defied the odds. Founded in 2014, Jeulia identified a unique opportunity amidst this crowded market: to offer high-quality, handcrafted jewelry with an emphasis on original design and accessible luxury. This potent combination, coupled with a keen understanding of the digital marketplace and the power of social media, has propelled Jeulia to remarkable success, becoming a shining example of a Chinese brand making its mark on the global stage.
xTool is a company that provides a range of laser engravers for makers and creators. The company was founded by Wang Jianjun, an experienced entrepreneur with a background in educational technology. xTool offers a diverse range of laser engravers designed to meet the needs of everyone from curious beginners to seasoned makers. The company has a strong focus on user experience and community building, and it has cultivated a thriving online community across various platforms.
bone conduction headphones, True Wireless Stereo (TWS) earbuds
Year of Establishment
2001
Introduce
Shokz is a Chinese consumer electronics company that has gained global recognition for its bone conduction headphones. The company was founded in 2001 in Shenzhen by three graduates from Xi’an Jiaotong University. They initially focused on becoming a leading OEM manufacturer of headphones but later decided to create their own brand and technology. Shokz specializes in bone conduction headphones, a technology that transmits sound through the bones of the skull, bypassing the eardrum. This technology offers several advantages over traditional headphones, such as situational awareness and comfort. Shokz has become a leading brand in the sports headphone market, with its headphones being popular among runners, cyclists, and fitness enthusiasts. The company has also expanded into the True Wireless Stereo (TWS) earbuds market with the launch of its OpenFit earbuds. Shokz’s commitment to innovation and user-centric design has made it a formidable force in the consumer audio market.
Aiper is a Chinese brand that specializes in cordless robotic pool cleaners, offering a range of models including the Seagull SE, Seagull Plus, and Seagull Pro. The company is a subsidiary of YuanDing, a company known for developing outdoor smart tech products, and its focus is on simplifying pool maintenance through intuitive, intelligent designs. Aiper’s cleaners feature advanced path-planning algorithms, spot-cleaning functions, and scheduling capabilities, all managed through a user-friendly app. The brand has achieved significant success through its multi-pronged strategy, encompassing strong online presence, strategic partnerships with major retailers, and targeted marketing campaigns across social media platforms.
Kweichow Moutai Co., Ltd., based in the town of Maotai in Guizhou province, China, is renowned for producing one of the world’s most famous liquors, Moutai. This prestigious company, founded in 1999 as a public enterprise, specializes in producing high-quality baijiu, a clear, potent spirit distilled from fermented sorghum. Moutai’s unique flavor is attributed to the distinct fermentation process involving a complex technique of multiple fermentations and distillations. The brand is deeply integrated into Chinese culture, often used in state banquets and given as a luxurious gift. Moutai is also a significant player in the global spirits market, symbolizing luxury and status, and its shares are highly valued on the Shanghai Stock Exchange.
Unice is a leading brand in the hair extension industry, originating from Xuchang, China. Founded by Hua Yunlong, it transitioned from the OEM model to B2C, catering to the needs of black women. Unice offers a diverse range of high-quality hair products, including weaves, closures, frontals, and wigs. It leverages social media and influencer partnerships for marketing. With a commitment to quality and customer satisfaction, Unice has built a loyal customer base and a strong brand identity, poised for continued success in the growing industry.
Govee, founded in 2017 by Eric Wu, is a smart lighting company originating from Anker. It focuses on making smart lighting affordable and user-friendly. Govee’s products, like LED strip lights, are innovative and compatible with apps for customization. Through influencer marketing and social media, it builds a brand that resonates with consumers. Expanding beyond Amazon, Govee aims to reach a global audience, illuminating homes with its high-quality and accessible smart lighting solutions.
Ohuhu, founded by Thousandshores Technology in 2010, is a global art supplies brand. It started on Amazon with a focus on quality and customer service. Later, it became a brand-focused company, offering high-quality products like marker pens. Ohuhu has its own e-commerce website and builds a community through social media. It uses differentiated marketing strategies globally. Despite challenges, Ohuhu continues to innovate and expand, inspiring entrepreneurs with its success.
Patpat is a global e-commerce company that offers a wide range of baby and children’s products. It focuses on providing high-quality, cute, and affordable items. Patpat pays attention to product safety and uses soft materials. With a user-friendly website and excellent customer service, it has gained popularity among parents. The company is committed to making shopping for children’s items convenient and enjoyable, bringing happiness to families.
YesWelder is a welding brand that originated from OEM manufacturing. It transformed to DTC, offering affordable and multi-functional welders. The brand focuses on customer experience, providing safety and reliability. YesWelder uses content marketing, like the #WhyWeWeld campaign, and influencer partnerships to build a community. It plans to expand through offline retail and re-enter the B2B market, aiming to make welding accessible to all.
Cider is a fast fashion brand founded in 2020 by Michael Wang. It aims to cater to Gen Z by offering trendy and affordable apparel. Cider uses a data-driven approach, leveraging China’s supply chain, and has a strong social media presence. It incorporates a pre-order model and focuses on building a community. However, it faces challenges in logistics and customer service. Cider hopes to become a leader in the fashion industry by embracing sustainability and expanding its product range.
VeSync is a global smart home device company founded by Yang Lin. It started from a basement and now has brands like Etekcity, Levoit, and Cosori, offering small appliances and smart home devices. VeSync focuses on innovation, affordability, and a connected lifestyle, with products ranging from air purifiers to kitchen appliances. It initially gained success on Amazon and is now expanding to multiple channels. The company aims to be a leader in the smart home revolution by meeting consumer needs and building a connected ecosystem.
Deerma is a Chinese household appliance brand founded in 2011. It focuses on improving the quality of mature products by identifying and addressing overlooked flaws. Unlike other brands in a price war, Deerma aims to build consumer trust. Founded by Cai Tieqiang, it started from a design agency and evolved into an e-commerce-driven brand. Deerma acquired Philips’ water purifier business and expanded overseas. It uses its e-commerce expertise to meet user needs and maintain its brand reputation.
