• From Gadget Sales to Billion-Dollar Brand: Discover how AnyCubic transformed from a modest online retailer to a 3D printing giant, achieving over a billion yuan in annual revenue within just a few years.
  • Democratizing High-End Tech: Learn how AnyCubic made the expensive and complex technology of SLA printing accessible to everyday consumers, revolutionizing the desktop 3D printing market.
  • Beyond the Spec Sheet: It’s not just about numbers. AnyCubic’s laser focus on user-friendliness has been key to their success, making 3D printing less intimidating and more enjoyable for a wider audience.
  • Not Your Average 3D Printer Company: AnyCubic isn’t stopping at hardware. Explore how they are building a complete 3D printing ecosystem, encompassing innovative materials, intuitive software, and a thriving global community.
  • Plant-Based Prints? Discover how AnyCubic is leading the charge in sustainable 3D printing with the development of eco-friendly, plant-based resin.
  • The Future of Creation: Get a glimpse into AnyCubic’s vision for the future of 3D printing – a future where this transformative technology becomes as commonplace as the 2D printers we use today.

The world of DIY and hobbyist communities, particularly in the West, is buzzing with a newfound energy. Driven by a desire for creative expression and empowered by technological advancements, these communities are increasingly turning to 3D printing to bring their imaginative visions to life. What was once a technology confined to research labs and industrial applications is now readily available to anyone with a thirst for creation, thanks to the rise of affordable and user-friendly 3D printers.

At the forefront of this exciting revolution stands AnyCubic, a company that has rapidly ascended to become a global leader in the consumer-grade 3D printer market. Founded in 2015 in the heart of China’s manufacturing powerhouse, Shenzhen, AnyCubic has quickly established a global presence, with products sold in over 200 countries and regions. Their commitment to innovation, quality, and user experience is reflected in their impressive sales figures, with annual revenue exceeding 1 billion yuan and over 1 million printers sold worldwide.

AnyCubic’s journey is a testament to the power of blending cutting-edge technology with a deep understanding of user needs. They have consistently challenged the status quo, pushing the boundaries of what’s possible in the world of consumer 3D printing. This unwavering dedication has earned them a loyal following amongst hobbyists, educators, and professionals alike, solidifying their position as a major force driving the democratization of 3D printing technology.

From Humble Beginnings to Industry Leader

AnyCubic’s ascent to industry leader is a classic story of entrepreneurial spirit, foresight, and a keen understanding of market trends. The company’s roots, however, weren’t planted directly in manufacturing complete 3D printers. Their journey began, as with many successful ventures, with a keen eye for opportunity and a willingness to adapt.

In the early 2010s, Shenzhen was already a hotbed for cross-border e-commerce. Recognizing the potential of this burgeoning market, AnyCubic’s founders, led by the ambitious entrepreneur Ouyang Lu, established themselves as an online retailer. They initially dabbled in a variety of product categories, selling everything from umbrellas and backpacks to sleepwear, adopting the typical “spread-wide” strategy of many new online sellers.

This experience provided invaluable insights into the dynamics of global e-commerce and the insatiable appetite for affordable goods from Chinese manufacturers. It was during this period, while supplying parts to other 3D printer manufacturers, that they stumbled upon a key insight – the demand for 3D printer parts was skyrocketing, far outpacing the demand for complete units. Recognizing this as a significant opportunity, AnyCubic made the strategic decision to shift their focus to becoming a 3D printer parts supplier.

The company thrived in this niche, providing high-quality components to 3D printer manufacturers worldwide. However, this success was just a stepping stone for the ambitious team. A pivotal moment arrived when they discovered that many customers were purchasing their parts not for individual use, but to assemble complete 3D printers for resale at significantly higher prices. This realization sparked a bold idea – why not cut out the middleman and become a 3D printer manufacturer themselves?

Ouyang Lu, the founder of AnyCubic

This was a risky proposition. Transitioning from parts supplier to complete manufacturer required a significant investment in research and development, manufacturing capabilities, and quality control. It also meant competing head-on with established players in a rapidly evolving market. However, AnyCubic’s founders were undeterred. They understood that success in this industry hinged on innovation, a commitment to quality, and a deep understanding of user needs.

Central to this vision was Ouyang Xin, a materials science PhD candidate at the time. Recognizing his technical prowess and passion for 3D printing, Ouyang Lu, invited him to join AnyCubic as a co-founder and lead the company’s product development and R&D efforts.

This strategic decision proved to be a masterstroke. Ouyang Xin, with his team of talented engineers, quickly established AnyCubic as a force to be reckoned with in the world of 3D printing technology. The company’s unwavering commitment to innovation, coupled with their early adoption of online sales channels and a laser focus on the global market, set the stage for their rapid rise to prominence. The decision to pivot away from the security of their parts business and fully embrace the challenges of 3D printer manufacturing was a gamble that would soon pay off handsomely, cementing their position as an industry frontrunner.

Championing Innovation: The Rise of Affordable SLA Printing

By 2016, the 3D printing market, particularly in the consumer segment, was experiencing a period of intense growth and, consequently, fierce competition. The dominant technology of the time was Fused Deposition Modeling (FDM), a method that involved extruding thermoplastic filament layer by layer to build objects. While FDM printers were becoming increasingly affordable, they suffered from limitations in terms of print resolution, surface finish, and the types of materials that could be used. This led to a market saturated with similar FDM printers, all vying for a slice of the pie by engaging in price wars that eroded profit margins.

AnyCubic, with their finger on the pulse of the industry, recognized the need for a disruptive force. They understood that to truly stand out in this crowded market, they needed to offer something fundamentally different, something that addressed the limitations of FDM printing and unlocked a new level of accessibility and quality for consumers. Their solution? Stereolithography (SLA) printing.

SLA printing, unlike FDM, utilized a process called photopolymerization, where liquid resin is selectively cured layer by layer using a UV light source. While this technology had long been used in industrial applications for its superior resolution and ability to create intricate designs, it was considered too expensive and complex for the average consumer.

AnyCubic, however, saw this not as a barrier but as a challenge to be conquered. They believed that with the right approach, SLA printing could be adapted and refined for the consumer market, democratizing access to a technology previously out of reach for most hobbyists and small businesses.

This marked a pivotal moment in AnyCubic’s journey – the decision to take a risk and champion a technology that many in the industry considered unsuitable for the consumer market. It was a bold move, requiring significant investment in research and development to overcome the technical hurdles of making SLA printing more affordable, user-friendly, and reliable for a wider audience.

One of the key challenges was reducing the cost of the UV light source, a crucial component of SLA printers. Industrial-grade SLA printers often used expensive lasers, making them prohibitively expensive for consumers. AnyCubic’s engineers innovated by using a high-resolution LCD screen and UV LEDs as a more cost-effective light source, paving the way for more affordable SLA printers.

Another hurdle was simplifying the printing process and improving reliability. Early SLA printers were known for their complex calibration processes and inconsistencies in print quality. AnyCubic addressed these issues by developing user-friendly software, refining the resin handling process, and improving the overall stability and precision of their printers.

The culmination of these efforts was the launch of the AnyCubic Photon in September 2017, a revolutionary product that single-handedly changed the landscape of consumer 3D printing. The Photon was the first truly accessible SLA printer, offering a previously unheard-of combination of affordability, ease of use, and high-resolution printing capabilities. It was a resounding success, with monthly sales skyrocketing from a few dozen units to thousands.

The impact of the Photon was immediate and far-reaching. It shattered the perception that SLA printing was out of reach for consumers, creating a new market segment practically overnight and establishing AnyCubic as the undisputed leader in affordable SLA printing. The company had successfully democratized access to a powerful technology, empowering a new generation of makers, creators, and innovators to bring their ideas to life with unprecedented detail and precision. The Photon was not just a product; it was a statement, signaling AnyCubic’s unwavering commitment to pushing the boundaries of 3D printing and making it accessible to everyone.

Putting the User First: Making 3D Printing Accessible

The resounding success of the AnyCubic Photon wasn’t merely a consequence of introducing a novel technology at an attractive price point; it was a testament to the company’s deep-rooted philosophy of prioritizing the user experience above all else. AnyCubic understood that for 3D printing to truly transition from a niche hobbyist pursuit to a mainstream creative tool, the user experience had to be seamless, intuitive, and rewarding. This user-centric approach became a core tenet of their product development strategy, driving them to continually innovate not just in terms of technology, but also in simplifying the entire 3D printing process.

Their dedication to user-friendliness resonated strongly with a diverse consumer base. Doctors, seeking to create anatomical models for surgical planning; students, eager to turn their classroom designs into tangible prototypes; engineers, requiring intricately detailed parts for their latest inventions; artists, exploring new mediums for their creative visions; and countless hobbyists, driven by the sheer joy of making – all found a reliable partner in AnyCubic.

This diverse user base, while united by a passion for creation, presented a unique set of needs and expectations. AnyCubic diligently researched these requirements, recognizing that a truly successful product had to deliver on multiple fronts:

  • Ease of Use: The setup, calibration, and operation of the printer had to be straightforward and intuitive, even for those with no prior 3D printing experience.
  • Affordability: The price point had to be within reach for hobbyists, students, and small businesses, breaking down the cost barrier that often hindered adoption.
  • Print Quality: The printer had to consistently produce high-resolution prints with fine details and smooth surface finishes, meeting the demands of even the most discerning users.
  • Material Variety: Support for a wide range of printing materials was crucial to enable users to explore different properties, colors, and finishes for their creations.
  • Reliability and Support: The printers had to be dependable workhorses, and in case of any issues, users needed access to responsive customer support and a helpful online community.

Among these factors, AnyCubic recognized that “ease of use” was paramount, particularly for newcomers intimidated by the perceived complexity of 3D printing. While many manufacturers fixated on pushing the boundaries of printing resolution and speed, often at the expense of user-friendliness, AnyCubic adopted a refreshingly pragmatic approach. They understood that for most consumers, the difference between a 40-micron and a 50-micron resolution was imperceptible to the naked eye. What truly mattered was making the entire experience, from unboxing the printer to holding the finished print in their hands, as effortless as possible.

This philosophy translated into a series of thoughtful design choices and user-friendly features:

  • Simplified Assembly: While some printers arrived as a daunting collection of parts, requiring hours of assembly, AnyCubic printers minimized the number of components and streamlined the process, making setup a breeze.
  • Integrated Electronics: By integrating most of the electronics onto a single, user-friendly control board, AnyCubic eliminated the need for complicated wiring and calibration, making the printers much more approachable for beginners.
  • Faster Printing with Monochrome Screens: While many SLA printers used color LCD screens, AnyCubic adopted high-contrast monochrome screens that allowed for significantly faster UV light penetration, dramatically reducing printing times without sacrificing resolution.
  • Intuitive Software: AnyCubic developed their own slicing software, the program responsible for converting 3D models into instructions for the printer, with a focus on user-friendliness. The software featured a clean interface, guided workflows, and helpful tips, making it easy for anyone to prepare their models for printing.

Beyond the printers themselves, AnyCubic invested heavily in building a supportive online community and providing excellent customer service. They understood that the user experience extended far beyond the initial purchase. Their active online forums became a valuable resource for users to connect, share tips and tricks, troubleshoot issues, and showcase their creations. The company also established a dedicated customer support team known for its responsiveness and willingness to go the extra mile to assist users.

This holistic approach to user experience, encompassing everything from the initial unboxing experience to the availability of ongoing support, has been instrumental in AnyCubic’s success. By removing the barriers to entry and making 3D printing genuinely accessible, they’ve empowered countless individuals to embrace the power of this transformative technology.

Building a 3D Printing Ecosystem: Beyond Just Printers

AnyCubic recognized early on that their success wasn’t solely reliant on producing exceptional 3D printers. To truly empower users and unlock the full creative potential of 3D printing, they needed to cultivate a thriving ecosystem that extended far beyond the hardware itself. This meant investing in the development of proprietary printing materials, crafting intuitive software solutions, and fostering a supportive online community – a holistic approach that has become a hallmark of the AnyCubic brand.

Understanding that the quality and versatility of printing materials are paramount to achieving exceptional results, AnyCubic ventured beyond the conventional realm of third-party resins and filaments. They established their own dedicated materials research and development team, committed to pushing the boundaries of what’s possible with 3D printing materials. This dedication led to the creation of a diverse range of proprietary resins and filaments, each meticulously formulated to deliver specific properties and meet the diverse needs of their users.

For SLA printing enthusiasts, AnyCubic developed a range of high-quality resins that boast exceptional detail resolution, smooth surface finishes, and a wide color palette, opening up new possibilities for intricate model making, jewelry design, and even dental applications. Recognizing the growing demand for environmentally friendly solutions, they introduced a plant-based resin, a testament to their commitment to sustainable innovation. This resin, made from soybean oil, offers a bio-degradable alternative to traditional petroleum-based resins, appealing to environmentally conscious creators without compromising on print quality.

On the FDM front, AnyCubic expanded their filament offerings to include a diverse range of materials, from the widely used PLA and ABS to more specialized materials like wood-filled and metal-filled filaments. This expansive material library empowers users to experiment with different textures, finishes, and mechanical properties, further blurring the lines between traditional manufacturing and desktop 3D printing.

Complementing their hardware and materials innovations, AnyCubic developed a suite of software solutions designed to simplify and enhance the entire 3D printing workflow. Their proprietary slicing software, a crucial component in the 3D printing process, seamlessly integrates with their printers, providing users with a user-friendly interface and intuitive controls to fine-tune their print settings. The software’s smart features, like automatic support generation and raft optimization, streamline the printing process, allowing users to focus on their creations rather than wrestling with technical complexities.

Recognizing the increasing prevalence of mobile devices, AnyCubic launched a dedicated mobile app that puts the power of 3D printing at users’ fingertips. The app enables remote monitoring and control of their printers, allowing users to track print progress, adjust settings on the fly, and even receive notifications when prints are complete. The app also serves as a gateway to AnyCubic’s online resources, providing access to a wealth of tutorials, guides, and a library of pre-designed 3D models.

This interconnected ecosystem of hardware, materials, software, and online resources exemplifies AnyCubic’s holistic vision for empowering creators of all levels. By providing a seamless and supportive experience from start to finish, they are not just selling 3D printers; they are fostering a vibrant community of makers, designers, and innovators, driving the adoption of 3D printing as an indispensable tool for personal and professional creativity.

AnyCubic’s journey, from its humble beginnings as an online retailer to its current position as a global 3D printing powerhouse, is a testament to the transformative power of innovation, user-centricity, and a steadfast belief in the democratizing potential of technology. They haven’t merely ridden the wave of the 3D printing revolution; they’ve actively shaped its course, making what was once a niche technology accessible to a global community of creators, educators, and innovators.

Their relentless pursuit of user-friendly solutions, coupled with their commitment to developing cutting-edge technologies like affordable SLA printing, has shattered the barriers to entry, empowering countless individuals to experience the magic of bringing their digital designs into the physical world. Their success is measured not just in sales figures, but in the countless projects brought to life, problems solved, and creative passions ignited by their products.

Looking ahead, AnyCubic remains committed to pushing the boundaries of what’s possible with 3D printing. Their expanding ecosystem of meticulously engineered printers, high-quality materials, intuitive software, and a supportive global community provides a glimpse into their vision for the future – a future where 3D printing is as ubiquitous as 2D printing, seamlessly integrated into our homes, schools, and businesses. As they continue to innovate and refine the 3D printing experience, they inch closer to their ultimate goal: making the power of creation accessible to everyone, unlocking a world of possibilities limited only by our imaginations.


  1. https://enjoyglobal.net/detail/news/hdthr5
  2. https://www.sohu.com/a/544307959_120723807
  3. https://cn.anycubic.com/article/666.html

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