Tag: wine
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China’s Traditional Huangjiu Industry Turns to Youth Market with Bold Innovations
Chinese huangjiu, a traditional rice wine, is undergoing a youthful transformation as brands innovate with coffee and sparkling flavors to attract younger consumers. Facing limited market share and an aging audience, huangjiu producers like Gu Yue Long Shan and Kuaijishan are blending tradition with trend to modernize this ancient beverage and boost industry growth.
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Maotai launched new blueberry wine “Umeet”
Some critics believe that Maotai first planted blueberries because the Chinese government called on enterprises to participate in poverty alleviation activities.
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Guizhou Moutai’s market value approaches ICBC
Guizhou Maotai shares hit 1338 yuan in intraday trading, with a market value of 1.680793 trillion yuan, which is the largest market value of A-shares and is currently worth 1.7881 trillion yuan.