Tag: Supply chain innovation
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The Rise and Challenges of SHEIN: A Global Fashion Powerhouse’s Journey
SHEIN, a Chinese e-commerce giant, has achieved remarkable success in the US fast fashion market with a 40% market share and over $30 billion in annual revenues. Its growth is attributed to innovative supply chain practices, strategic expansion, and a commitment to localized operations. To maintain its position, SHEIN has responded to competition by diversifying…