Tag: Mixue Ice Cream
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The Untold Secret of Mixue Ice Cream: Not Competing with Other Tea Shops, but with Bottled Water
Mixue Ice Cream, a popular chain in China, has redefined the beverage market, reflecting a cultural shift in consumption. Competing with high-end tea brands, Mixue adopts unique strategies to capture consumer interest. The brand’s franchising model and pricing strategy position it not only against tea drink brands but also against bottled water, showcasing a deep…