Tag: Marketing
-
Beyond the Price War: Luckin Coffee’s Strategic Shift and China’s Coffee Market Revolution
Explore Luckin Coffee’s journey from price wars to profitability and global aspirations. This article delves into Luckin’s successful business strategies, supply chain innovations, and brand evolution, revealing how they are revolutionizing China’s coffee market and setting new benchmarks for consumer brands.
-
Two Chinese Unicorns Disguised as Japanese Brands are Taking Off their Japanese Coats
Miniso and Genki Forest, the two most successful brands in China’s consumer sector in recent years, are taking off their Japanese camouflage.