Tag: Clothing
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VIVAIA: Walking the Walk in Sustainable Fashion
Discover how VIVAIA is revolutionizing sustainable fashion by crafting stylish and comfortable shoes from recycled plastic bottles. Learn about their unique DTC approach, China’s innovative supply chain, and Jeff Chan’s vision for a more ethical footwear industry. Step into a sustainable future with VIVAIA – where style and responsibility walk hand-in-hand.
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ChicMe Brand Story and Founder Story
Discover the inspiring story of ChicMe, the Chinese fast-fashion brand taking on the West. Learn how founder Wang Weiyu, a former fashion influencer, built a global empire with data-driven agility, body-positive messaging, and a commitment to accessible style. From navigating the COVID-19 pandemic to shaping the future of fashion, explore how ChicMe is conquering the…
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Cider: A Story of Fast Fashion, Gen Z, and the Quest to Become the Next SHEIN
Cider is shaking up fast fashion with its Gen Z-focused styles, community-driven approach, and commitment to sustainability. But can this rising unicorn rival SHEIN’s dominance while overcoming ethical challenges? Dive into the story of Cider’s meteoric rise, its savvy marketing strategies, and the future of fast fashion.
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Commense: A New Wave in Fast Fashion Riding High on Quality and Connection
Discover Commense, the fast-growing fashion brand disrupting the industry with its data-driven approach and focus on quality. Founded by a ByteDance veteran, Commense caters to the modern woman with sophisticated style and a community-driven social media strategy. Explore their journey to success and why they’re a force to be reckoned with in the future of…
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Cupshe: The Story of a Chinese Swimwear Brand Making Waves in the West
Cupshe, the Chinese swimwear brand making waves in the West. Discover how this Nanjing-based company is conquering the global market with its stylish, affordable, and size-inclusive swimwear. Explore their clever marketing strategies, commitment to ethical production, and plans for sustainable growth.
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A Fashion Armada Sets Sail: Sailvan Times and the Rise of Chinese E-Commerce
Sailvan Times, a fashion empire built from a small eBay store by two Fujian brothers, faces challenges and opportunities. Their heavy reliance on Amazon, high return rates, and rising fees are squeezing profitability. To achieve sustainable growth, they’re diversifying platforms, building their own website, and considering offline partnerships. Can they become the next SHEIN?
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Lilysilk: A Chinese Silk Brand Weaving Success in the West
Discover the captivating story of Lilysilk, a Chinese silk brand that’s redefining luxury with its ethical practices and commitment to quality. From humble beginnings in France to global recognition, learn how Lilysilk is weaving a new narrative in the booming silk market, projected to reach $446 billion by 2034. Explore the brand’s journey, its founder’s…
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How Did Bosideng Become the King of Down Coats?
In China, people use Bosideng to refer to down coats. Let’s talk about this.
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Semir, a Chinese clothing brand that doesn’t just sell clothes
Semir is the real competitor to Zara, Himm and Uniqlo in China. Now it is moving into overseas markets.
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An incomplete business story about Shein
While everyone is crazy about the clothes Shein sells, let’s try to reduce the company’s mystery in the English-speaking world.