Tag: Anker
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Govee: From Anker’s Offshoot to Smart Lighting Powerhouse
Govee, a brand from Anker’s lineage, revolutionizes smart lighting in U.S. homes by making it customizable and affordable. Founded in 2017, the company offers versatile LED lighting products launched primarily on Amazon, leveraging influencer marketing and user-generated content. Govee focuses on personal expression and innovation, catering to consumer trends and contributing to the evolution of…
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Anker is not a typical Chinese company
In overseas markets, Anker is synonymous with “mobile power” to some extent, but in its hometown of China, Anker is just one of many players in the mobile power market.