Recently, Coca-Cola has launched a hot drink specially developed for the Chinese market, a Coca-Cola with ginger juice which will be heated to drink. This is the first hot soda from Coca-Cola.
At present, the new product has been listed in Shandong, Liaoning, Hunan, Chongqing, Hebei, Sichuan and other places, consumers can buy new products in local supermarkets, convenience stores, restaurants and other places. Some e-commerce companies have also launched online purchases of new products. For example, on Tmall, we saw a case of ginger cola priced at 60 yuan, 400ml each, and a case of 12 bottles.
Coke boiled with shredded ginger has been popular in China for at least 30 years. Unlike most parts of the world, Chinese people like hot drinks, and even when drinking Coca-Cola, some people choose to heat it up before drinking it. Shredded Ginger Coke is not only a delicious drink in China, but also taken as a cold medicine by some people. In many restaurants, shredded ginger cola is a drink that can be bought directly. For example, in the menu of the Beijing instant-boiled meat restaurant “Qingyi Grassland” that Pandayoo wrote, shredded Ginger Coke is impressively listed. Now, the days when restaurant chefs cook their own Coke may be over, because Coca-Cola has an official version.
The new soda saves consumers the need to cut shredded ginger and cook Coke. Just pour the drink into a heatable container and heat it in the microwave for 90 seconds to experience the warm ginger cola.
Coca-Cola has added ginger juice to its new product to bring spicy and fragrant taste. In addition, Coke heated to 50 degrees Celsius will not cause carbon dioxide to disappear, hot drink Coke is not only warm, but also has the unique taste of bubble water. But in any case, the new product launched by Coca-Cola in the Chinese market bears a typical Chinese brand and may be difficult to promote in other parts of the world.