Xiaomi at 15: Strategic Leap with YU7 EV, In-House Xuanjie O1 SoC, and AI-Powered Ecosystem

Alright folks, buckle up! If you’re even remotely interested in tech, China, or how the two are increasingly shaping our world, then you’ll want to pay attention. Xiaomi (小米), a name that many Americans might associate primarily with smartphones, is about to celebrate its 15th anniversary. Now, in the hyper-speed world of Chinese tech, 15 years is practically an eon, a testament to survival, adaptation, and relentless ambition. And Xiaomi isn’t just cutting a cake; they’re throwing a “战略发布会” (zhànlüè fābùhuì), which translates to a “Strategic Conference.” This isn’t your average product launch; it’s a statement, a roadmap, and a peek into what they’re cooking up for the next chapter. As an American blogger who’s been navigating the wild and wonderful landscape of China for a while, this event, slated for May 22nd, is one I’ve circled in bright red on my calendar.¹ Why? Because what Xiaomi unveils often tells us a lot about where Chinese tech is headed, and increasingly, where global tech might follow.

From “China’s Apple” to a Tech Octopus: A Quick Rewind

For those not deeply embedded in the China tech scene, a little context on Xiaomi is essential. Founded on April 6, 2010, by Lei Jun and a group of co-founders, Xiaomi burst onto the scene with a disruptive model.³ Often dubbed “China’s Apple” in its early days, its initial strategy was elegantly simple: offer high-spec smartphones at near-cost prices, build a passionate fan community – the “米粉” (mǐfěn, literally “rice fans,” a clever pun on Mi) – and sell directly to consumers online, cutting out expensive retail overheads.⁴ Their MIUI operating system, an Android fork, was a key part of this, with weekly updates incorporating fan feedback, fostering a sense of co-creation.⁴ This “internet thinking” – “专注、极致、口碑、快” (zhuānzhù, jízhì, kǒubēi, kuài: focus, perfection, word-of-mouth, speed) – catapulted them to success.⁴

But Xiaomi didn’t stop at phones. Lei Jun, a seasoned entrepreneur often compared to Steve Jobs for his product focus and presentation style, had a grander vision. The company rapidly expanded into a dizzying array of product categories: smart TVs, routers, air purifiers, rice cookers (yes, a smart rice cooker was an early hit under their MIJIA brand ³), fitness bands, electric scooters, and a whole universe of Internet of Things (IoT) devices. They achieved this through a unique “ecosystem model,” investing in and partnering with numerous smaller companies to produce these products under the Xiaomi umbrella, ensuring they adhered to Xiaomi’s design and quality standards while benefiting from its brand and sales channels.⁴

This journey hasn’t been without its bumps. They faced intense domestic competition, periods of slowing growth, and the challenge of shedding the “cheap” label as they pushed into more premium segments.⁷ Yet, they’ve shown remarkable resilience. They became the youngest company on the Fortune Global 500 list in 2019 ³ and have consistently ranked among the top global smartphone shippers.⁸ Key milestones include the launch of their first phone in 2011, the first “Mi Fan Festival” in 2012, entering international markets in 2014, launching the MIJIA smart home brand in 2016, and, dramatically, announcing their entry into the smart electric vehicle (EV) market in 2021 with a $10 billion USD commitment over ten years.³ This EV venture, a massive gamble, culminated in the launch of the SU7 sedan in early 2024, a car that generated enormous buzz and surprisingly strong initial orders.¹¹

The 15th anniversary comes at a pivotal moment. Xiaomi is no longer just a plucky startup. It’s a global tech giant with revenues hitting RMB 365.9 billion (approx. $50.5 billion USD) in 2024 and a bold strategy for the future.⁹ This strategic conference is where they’ll lay out that future.

What to Expect: The “战略发布会” (zhànlüè fābùhuì – Strategic Conference) Lowdown

So, what’s on the docket for May 22nd? Thanks to official announcements and the ever-churning rumor mill (which, in China, is often surprisingly accurate), we have a pretty good idea. This isn’t just about one hero product; it’s a multi-pronged showcase of Xiaomi’s ambitions across its core and emerging businesses.¹

The Headliners:

• Xiaomi YU7 SUV: Following the splashy debut of the SU7 sedan, Xiaomi is wasting no time in expanding its automotive lineup. The YU7 will be their first SUV.¹ Leaked specs suggest a fairly large vehicle (around 4999mm long, 1996mm wide, 1600mm tall, with a 3000mm wheelbase).¹⁵ It’s expected to offer both single and dual motor options, with battery packs from CATL and potentially BYD’s FinDreams (弗迪 – Fúdí) for different variants, and range topping out around 770km (CLTC) for some configurations.¹⁷ Given the SU7’s design language, expect something sleek and tech-forward. The SUV segment is hugely popular in China (and globally), so this is a critical next step for Xiaomi Auto.
• Xiaomi “玄戒O1” (Xuánjiè O1) SoC Chip: This is arguably the most significant announcement for tech insiders. “玄戒” (Xuánjiè) translates to something like “Mysterious Ring” or “Profound Ring,” hinting at something powerful and foundational. After years of dabbling in chips, starting with the “澎湃S1” (Péngpài S1 – Surging S1) in 2017 and then focusing on smaller co-processors for imaging (澎湃C1) and charging (澎湃P1, 澎湃G1) ³, Xiaomi is back with a full-fledged, self-designed System-on-Chip (SoC) for smartphones. Lei Jun himself announced that the Xuanjie O1 is built on a cutting-edge second-generation 3nm process, packing 19 billion transistors, with cumulative R&D investment in Xuanjie exceeding RMB 13.5 billion by April 2025, and a dedicated team of over 2500 engineers.²² This is a massive statement of intent towards technological self-reliance and a direct challenge to Qualcomm and MediaTek in the high-end space. Analysts suggest this move could significantly bolster Xiaomi’s premiumization strategy and reduce reliance on external suppliers, a crucial step for any company aiming for true tech leadership.²⁵
• Xiaomi 15S Pro Flagship Smartphone: This will likely be one of the first devices to showcase the new Xuanjie O1 chip, though “dual-chip” strategies with a Snapdragon variant (possibly the Snapdragon 8 Elite) are also rumored for different markets or tiers.¹ Expect top-of-the-line everything: a stunning 2K AMOLED display with a high refresh rate (possibly 6.73 inches), a powerful Leica co-branded camera system (rumors point to a 1-inch LYT900 main sensor and a 200MP periscope telephoto), a massive battery (perhaps 6100mAh) with ultra-fast charging (90W wired, 50W wireless), and, of course, deep integration with the latest version of Xiaomi’s HyperOS.²⁸
• Xiaomi Pad 7 Ultra: Tablets have seen a resurgence, and Xiaomi is keen to grab a bigger slice of the premium pie. The “Ultra” moniker suggests this will be their most powerful and feature-rich tablet yet, likely aimed at productivity and creative professionals.¹ While official specs for an “Ultra” are scarce, the recently listed Xiaomi Pad 7 (non-Ultra) boasts a 3.2K 144Hz screen, Snapdragon 7+ Gen 3, an 8850mAh battery with 45W charging, and quad speakers.²⁹ The Ultra version is expected to significantly upgrade the processor (perhaps to match the flagship phone chips), screen technology, and potentially offer unique features for the “Human x Car x Home” ecosystem. Some reports suggest the Pad 7 Pro (a step below a potential Ultra) will feature the Snapdragon 8s Gen 3 or Snapdragon 7+ Gen 3, an 11.2-inch 3.2K screen, 67W fast charging, and Wi-Fi 7.³⁰

The Strategic Glue: AI and HyperOS

Underpinning all these hardware announcements will be a heavy emphasis on Artificial Intelligence (AI) and Xiaomi HyperOS (澎湃OS – Péngpài OS). Xiaomi has committed to investing RMB 100 billion in R&D over five years (2022-2026), with a significant chunk dedicated to AI, OS, and chips.²⁰ For 2025 alone, RMB 30 billion is earmarked for R&D, with a quarter of that (RMB 7.5 billion) going to AI.³²

HyperOS, launched in late 2023, is Xiaomi’s ambitious operating system designed to unify its vast ecosystem of devices – from phones and tablets to smart home gadgets and now cars.³² It’s built on a foundation that includes Linux and Xiaomi’s own Vela real-time operating system. The goal is seamless connectivity and intelligence across the “Human x Car x Home” spectrum. Expect to hear how AI is being woven deeper into HyperOS, potentially evolving it into an “AIOS” ²⁵, and how the Xuanjie O1 chip is optimized to power these AI-driven experiences on devices. The synergy between the new chip, the updated OS, and the diverse hardware is what Xiaomi hopes will give it a unique edge.

The “Human x Car x Home” (人车家全生态 – rén chē jiā quán shēngtài) Ecosystem: Connecting the Dots

This phrase, “人车家全生态” (rén chē jiā quán shēngtài), is central to understanding Xiaomi’s current and future strategy. It translates to “Human x Car x Home Full Ecosystem” and represents their vision of a seamlessly interconnected world powered by Xiaomi devices and services.³²

• “Human” (人 – rén): This is anchored by smartphones, wearables (like Mi Bands and smartwatches), and personal audio devices. These are the devices closest to the user, acting as personal data hubs and control interfaces.
• “Car” (车 – chē): The new frontier. The SU7 and upcoming YU7 are not just vehicles but mobile intelligent spaces, deeply integrated with the user’s digital life. Think of controlling your home devices from your car, or your car’s status being accessible from your phone or smart speaker.³⁵ The car’s intelligent cockpit, running on HyperOS and powered by high-end chips like the Qualcomm Snapdragon 8295 (in the SU7) ³⁹, is key here.
• “Home” (家 – jiā): Xiaomi’s extensive range of MIJIA smart home products, from TVs and speakers to lighting, appliances, and security systems. This is where Xiaomi has already built a significant presence, with over 900 million connected IoT devices (excluding phones and laptops) on its platform by the end of 2024.³

The magic, Xiaomi believes, lies in the “x” – the interconnection and synergy between these domains. HyperOS is the software backbone enabling this, designed for cross-device collaboration, resource sharing, and intelligent task handoff.³² AI is the intelligence layer, learning user habits and proactively offering assistance. For example, your car could automatically turn on your home air conditioning as you approach, or your smartwatch could display a notification from your smart doorbell.³⁷

This ecosystem strategy is crucial for several reasons. It increases user stickiness – once you’re invested in multiple Xiaomi devices, the seamless experience makes it harder to switch. It also creates new revenue opportunities through services and cross-selling. Furthermore, it allows Xiaomi to differentiate itself from competitors who might be strong in one area (like phones or cars) but lack the breadth of Xiaomi’s portfolio.³⁶ Investment banks like Morgan Stanley and Goldman Sachs have noted that this AI-driven ecosystem creates a unique “moat” for Xiaomi, with the potential for significant growth.³² The successful integration of these diverse elements, however, is a monumental task, requiring not just technological prowess but also a deep understanding of user experience across vastly different contexts.

Deep Dive: Key Announcements and Their Significance

Let’s break down the anticipated announcements and what they mean for Xiaomi and the wider tech world.

A. Xiaomi YU7 SUV: Doubling Down on Electric Dreams

The SU7 sedan was a bold first step, and the YU7 SUV signals that Xiaomi is serious about becoming a major player in the EV space.

• Market Context: The Chinese EV market is a “红海” (hónghǎi) – a red ocean, meaning incredibly competitive.¹³ Players range from Tesla and BYD to a host of domestic startups like Nio, Xpeng, and Li Auto, plus traditional automakers rapidly electrifying their fleets.⁴⁰ Entering this market is not for the faint of heart.
• Why an SUV? SUVs are immensely popular globally, and particularly in China. Offering an SUV broadens Xiaomi’s appeal and targets a larger segment of the car-buying public.
• Technological Showcase: Like the SU7, the YU7 will be a platform to showcase Xiaomi’s capabilities in autonomous driving (Xiaomi Pilot, aiming for industry leadership with features like Navigation on Autopilot and advanced parking assists ³⁹), battery technology, and in-car intelligent experiences powered by HyperOS.³⁷ The SU7, for instance, boasts features like an AI-powered chassis and a five-sound-source responsive smart cockpit.³² The YU7 is expected to build on this foundation. Leaks suggest the YU7 will feature advanced driver-assistance systems (ADAS), with options for LiDAR on higher trims.¹⁷
• Building Brand and Ecosystem: Each new car model reinforces Xiaomi’s image as an innovator and expands the “Car” pillar of its ecosystem. The user data and experience gained from the SU7 will undoubtedly inform the YU7’s development. The SU7 has already shifted Xiaomi’s user demographics, attracting more female buyers and users from premium brands like Apple and BBA (Mercedes-Benz, BMW, Audi).⁹ The YU7 is likely to continue this trend. Analysts predict significant delivery numbers for the YU7, with Goldman Sachs forecasting 85,000 units in 2025 and 360,000 in 2026.²⁷
• Challenges: Manufacturing at scale, managing supply chains for automotive components, building out a sales and service network, and dealing with the inevitable teething problems of a new vehicle line are all significant hurdles.¹³ The recent controversy around the SU7’s carbon fiber hood “false advertising” claim, which led to an apology and compensation offers, highlights the intense scrutiny Xiaomi faces in this new domain.¹³

B. “玄戒O1” (Xuánjiè O1) Chip: The Quest for a Silicon Heart

The announcement of a self-designed 3nm mobile SoC is a landmark moment.

• The “Why”: For years, high-end Android phones have predominantly relied on SoCs from Qualcomm (Snapdragon) or MediaTek (Dimensity). Developing an in-house SoC gives Xiaomi greater control over hardware-software integration, performance optimization (especially for AI and HyperOS), cost, and supply chain stability. It’s also a massive statement of technological capability, crucial for building a premium brand image.²⁵ The journey from the modest 28nm Surge S1 in 2017 to a 3nm Xuanjie O1 in 2025 shows incredible persistence after early setbacks.³
• Technical Prowess (or Hype?): A 3nm chip with 19 billion transistors is at the bleeding edge of semiconductor technology.²² The performance claims will be heavily scrutinized. Can it genuinely compete with or even surpass the offerings from Qualcomm and MediaTek? The architecture (CPU cores, GPU, NPU for AI processing) will be key. While detailed architecture specifics for the Xuanjie O1 are still under wraps ¹⁹, its success will depend on delivering real-world performance and efficiency gains.
• Ecosystem Integration: A custom SoC can be tailored to optimize HyperOS and the “Human x Car x Home” experience. This deep integration is something Apple has leveraged masterfully. Xiaomi aims to do the same, potentially using Xuanjie chips not just in phones but as a core compute unit across its ecosystem.²⁶
• The “Chip Wars” Context: This move comes amidst a global push for semiconductor self-sufficiency, particularly in China, which has faced US restrictions on access to advanced chip technology. While Xiaomi will still rely on foundries like TSMC for manufacturing, designing its own chips is a significant step towards greater autonomy.⁴⁸ It also follows the path of Huawei with its Kirin chips and, to some extent, OPPO’s (ultimately shuttered) Zeku chip project.⁴⁸
• Challenges: Chip development is incredibly expensive and complex – Lei Jun once said RMB 1 billion is just the starting line, and it’s a “nine deaths, one life” endeavor.⁷ Sustaining this effort and achieving commercial success with high-end SoCs is a monumental task. The market will be watching closely to see if Xuanjie O1 avoids the pitfalls of the earlier Surge S1.

C. Xiaomi 15S Pro & Pad 7 Ultra: Pushing Premium Boundaries

These devices will be the flag bearers for Xiaomi’s latest tech.

• Smartphone Supremacy: The Xiaomi 15S Pro, especially if powered by the Xuanjie O1, will be a critical test of Xiaomi’s ability to deliver a truly premium, vertically integrated smartphone experience.²¹ The Leica partnership continues to be a key differentiator in the crowded camera phone market. Xiaomi has been making steady gains in the premium smartphone segment in China, even reaching #1 in the RMB 4000-5000 price bracket.⁹ The 15S Pro will aim to solidify and expand this position.
• Tablet Renaissance: The Pad 7 Ultra will likely target the high-end tablet market dominated by Apple’s iPad Pro and Samsung’s Galaxy Tab Ultra series. With powerful processing, a top-tier display, and features designed for productivity and creativity within the HyperOS ecosystem, Xiaomi will be looking to offer a compelling alternative.¹ The integration with Xiaomi cars (e.g., as rear-seat entertainment or control screens) could be a unique selling point.
• HyperOS in Action: These devices will be the prime showcase for the latest iteration of HyperOS, demonstrating its AI capabilities, cross-device fluidity, and user experience enhancements.² Any new features specifically optimized for the Xuanjie O1 or the YU7’s in-car experience will be highlighted.

D. The “Mi Fan” Factor: Still Core to the Strategy?

Xiaomi built its empire on the back of its “米粉” (mǐfěn) community.⁴ These loyal fans provided feedback, evangelized products, and created a vibrant culture around the brand.

• Evolving Relationship: As Xiaomi moves upmarket and expands into new, complex categories like EVs, its relationship with its core fanbase is evolving. While early adopters and tech enthusiasts are still crucial, appealing to a broader, more mainstream (and often more affluent) consumer base is now essential, especially for cars and high-end IoT devices. The SU7 has already shown a shift in buyer demographics, with a significant portion of BBA owners and Apple users making the switch.¹²
• Maintaining Engagement: The “Mi Fan Festival” (米粉节 – mǐfěn jié) remains an important annual event.³ Xiaomi continues to leverage its community for feedback and co-creation, but the scale and diversity of its product lines make this more challenging. The 15th-anniversary event will also be a nod to these fans, acknowledging their role in Xiaomi’s journey. For instance, for its 10th anniversary, Xiaomi gifted its first 100,000 phone buyers a RMB 1999红包 (hóngbāo – red envelope, a cash gift).³

The Bigger Picture: Xiaomi’s Ambitions, Challenges, and the “China Tech” Context

This strategic conference isn’t happening in a vacuum. It reflects broader trends in the Chinese tech industry and Xiaomi’s own evolving ambitions.

A. The “科技生态领军者” (kējì shēngtài lǐngjūnzhě – Tech Ecosystem Leader) Ambition

Xiaomi isn’t shy about its goal: to be a “科技生态领军者” – a leader in the tech ecosystem.³² This is a step beyond just being a successful hardware company. It implies setting standards, driving innovation across multiple interconnected sectors, and creating a platform that other developers and companies can build upon. The “Human x Car x Home” strategy, powered by AI and HyperOS, is the blueprint for achieving this. This ambition is underpinned by a massive commitment to R&D, with plans to invest over RMB 100 billion between 2022 and 2026.³

This drive towards becoming an ecosystem leader is a natural evolution for a company that started with a disruptive, low-margin hardware model. To ensure long-term profitability and defensibility, Xiaomi needs to own more of the core technology and create a sticky ecosystem that locks users in through convenience and superior integrated experiences. The shift towards “hardcore technology” (硬核科技 – yìnghé kējì) ⁷ is a direct consequence of this ambition, a necessary step to justify premium pricing and build a lasting competitive advantage beyond just “性价比” (xìngjiàbǐ – cost-effectiveness).⁵ The journey from the early, somewhat underwhelming Surge S1 chip to the promise of the 3nm Xuanjie O1 exemplifies this difficult but essential transition.²⁰

B. Navigating the “Red Sea”: Competition is Fierce

Xiaomi operates in some of the world’s most competitive markets:

• Smartphones: Globally, it contends with Apple and Samsung at the high end, and a host of aggressive Chinese brands like OPPO, Vivo, and Honor across all price segments.⁸ In China, the smartphone market is notoriously brutal. Despite this, Xiaomi has managed to maintain a top-three global position for 17 consecutive quarters and saw its China market share rise to fourth in Q3 2024.⁹ Their success in the RMB 4000-5000 premium segment in China is a significant achievement.⁹
• Electric Vehicles: As mentioned, the Chinese EV market is a battlefield.¹³ Xiaomi is a latecomer, albeit one with immense brand recognition and resources. It faces established EV players like Tesla and BYD, well-funded startups, and traditional auto giants pivoting to electric. The SU7’s initial success is promising, with over 150,000 cumulative orders by mid-May 2025 and high-spec models forming over 60% of these.⁶³ However, sustaining momentum and achieving profitability in this sector will be a long haul.
• IoT: While Xiaomi is a global leader in connected IoT devices ³, competition is intensifying from other tech giants like Huawei, Haier, and even international players like Amazon and Google in specific smart home categories.

C. Overcoming Hurdles: Learning, Adapting, Innovating

Xiaomi’s 15-year journey is a story of overcoming challenges.

• The SU7 carbon fiber hood incident, where owners found the advertised aerodynamic channels non-functional, forced a public apology and compensation plan.¹³ How Xiaomi navigates such PR crises in the high-stakes automotive world will be crucial.
• The path to chip independence has been long and arduous, from the early struggles with Surge S1 to the significant investment in Xuanjie O1.¹⁸ This persistence is a hallmark of Lei Jun’s leadership.
• Managing a complex global supply chain, especially for a diverse hardware portfolio amidst geopolitical tensions, remains a constant challenge. Lei Jun personally took charge of the supply chain in 2016 during a difficult period, showcasing its strategic importance.⁴
• Maintaining product quality while rapidly scaling production and entering new, complex fields like automotive manufacturing is an ongoing test. Lei Jun has always emphasized product quality, even making it a point to involve users in the development process from the very beginning.⁴

D. The Innovation Imperative: R&D as the Lifeblood

Xiaomi’s future hinges on its ability to innovate. The massive R&D commitments are not just for show; they are existential.³ The focus on “hardcore technology” ⁷ is a clear signal that Xiaomi intends to compete on fundamental innovation, not just clever product packaging or aggressive pricing. Key R&D areas include AI (with a dedicated RMB 7.5 billion in 2025 ³²), autonomous driving (where Xiaomi has invested heavily, with a team of over 1000 and technologies like BEV+Transformer and end-to-end models ³⁴), chips, operating systems, new materials, and advanced manufacturing processes, including their own smart factories.⁶⁴

The global expansion of the “Human x Car x Home” ecosystem will likely be a carefully phased and highly localized endeavor. While smartphones and wearables are already global, the “Car” and “Home” segments present unique challenges in each market due to differing infrastructure, standards, regulations, and consumer habits. The full, deeply integrated Mi Home experience, for example, relies on a vast array of IoT products, not all of which will be immediately suitable or available internationally. Similarly, rolling out EVs globally requires navigating complex homologation processes, different safety standards, and building entirely new sales and service networks. HyperOS itself will need robust multilingual support and integration with local services to be truly global. Therefore, while the vision is grand, its complete realization will likely appear first and most comprehensively in China. International markets may see a more tailored approach, focusing on specific product categories or partnerships that make sense locally, rather than a blanket rollout of the entire ecosystem, aligning with a strategy of “deep localization”.⁶⁵

Conclusion: Why Xiaomi’s 15th Birthday Bash is a Global Tech Barometer

So, why should someone in America, perhaps unfamiliar with the intricacies of the Chinese tech scene, care about Xiaomi’s 15th-anniversary strategic conference?

A. A Statement of Intent:

This event is far more than a product launch. It’s Xiaomi planting its flag, declaring its ambition to be a comprehensive, vertically integrated tech leader on the global stage.²⁶ The Xuanjie O1 chip symbolizes a bold stride towards technological independence. The YU7 SUV reaffirms a serious, long-term commitment to the challenging EV market. The new flagship phones and tablets will push the boundaries of mobile innovation. And tying it all together is the grand vision of the “Human x Car x Home” ecosystem, orchestrated by an increasingly AI-infused HyperOS. This is Xiaomi signaling it’s playing for keeps, aiming to shape the next era of interconnected technology. The conference marks a pivot from a phase of rapid growth and diversification to one focused on sustained, integrated innovation, building lasting, defensible advantages.

B. Implications for American Consumers and the Tech World:

For American consumers, Xiaomi’s trajectory could mean access to more innovative and potentially more integrated product experiences down the line, even if direct availability of all products (especially cars initially) is limited. More broadly, a strong, innovative Xiaomi puts competitive pressure on established global players, which can ultimately benefit consumers everywhere through better products and prices.

For the tech industry, Xiaomi’s moves are a disruptive force. Its deep dive into custom silicon with Xuanjie O1 challenges the dominance of existing chipmakers. Its aggressive entry into the EV market adds another formidable competitor to an already crowded field. And its holistic ecosystem approach, if successful on a global scale, could become a compelling model for other companies striving to create seamless user experiences across multiple device categories. The rise of technologically sophisticated Chinese companies like Xiaomi is undeniably reshaping the global tech landscape, a trend that has profound implications for innovation, competition, and even geopolitics.⁶⁶

C. The Road to “科技生态领军者” (kējì shēngtài lǐngjūnzhě – Tech Ecosystem Leader):

Xiaomi has come an incredibly long way in 15 years, evolving from a smartphone disruptor to a sprawling tech conglomerate with a bold, all-encompassing vision.³² The ambition to become a “tech ecosystem leader” is audacious. The path is fraught with challenges: the sheer intensity of competition in every major market it targets, the immense executional complexity of its “Human x Car x Home” strategy, the financial risks of massive R&D and automotive ventures, and the ever-present geopolitical factors that can impact global tech companies.

This 15th-anniversary strategic conference will be a critical moment to assess Xiaomi’s progress and its preparedness for these challenges. The products unveiled, the strategies articulated by Lei Jun and his team, and the technological capabilities showcased will offer vital clues. Can Xiaomi truly master the intricate dance of hardware, software, and services across such diverse domains? Can it successfully transition to a premium brand while retaining the innovative spirit that defined its early years? The answers to these questions will not only determine Xiaomi’s future but will also provide a fascinating insight into the evolving dynamics of the global technology industry. One thing is certain: the world will be watching.

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15. 小米SUV来袭，平替法拉利的“YU7”，值得等吗？ – OFweek新能源 …, 访问时间为 五月 19, 2025， https://nev.ofweek.com/2024-12/ART-71000-8220-30653172.html
16. 王化：小米YU7上市发布时间不变 – 盖世汽车 – Gasgoo, 访问时间为 五月 19, 2025， https://auto.gasgoo.com/news/202504/23I70423592C501.shtml
17. 小米YU7最新信息曝光提供单/双电机版本最高续航里程 … – 盖世汽车, 访问时间为 五月 19, 2025， https://auto.gasgoo.com/news/202503/15I70420510C107.shtml
18. 小米自研手机SoC芯片即将发布 – 安徽产业网, 访问时间为 五月 19, 2025， https://www.ahchanye.com/zixun/55061.html
19. 小米造芯十年，雷军不再“澎湃”？ – 21经济网, 访问时间为 五月 19, 2025， https://www.21jingji.com/article/20250516/herald/be44b2aad1e047543c9454d54631d314.html
20. 小米“玄戒O1”将揭晓，复盘雷军的“造芯十年” – 证券时报, 访问时间为 五月 19, 2025， https://www.stcn.com/article/detail/1833018.html
21. 雷军：小米自研手机SoC芯片“玄戒O1”，将于5月下旬发布 – 观察者, 访问时间为 五月 19, 2025， https://www.guancha.cn/economy/2025_05_15_775982.shtml
22. 雷军透露小米芯片细节玄戒O1采用第二代3nm工艺 – 同花顺, 访问时间为 五月 19, 2025， https://m.10jqka.com.cn/20250519/c668251715.shtml
23. 小米战略新品发布会定档5月22日，SUV、自研芯片终于要来了？雷军发长文 – 读特, 访问时间为 五月 19, 2025， https://m.dutenews.com/p/8849602.html
24. 小米战略新品发布会定档5月22日，SUV、自研芯片终于要来了？雷军 …, 访问时间为 五月 19, 2025， https://www.dutenews.com/p/8849602.html
25. 热搜！雷军宣布，小米YU7、自研芯片“定档”！小米股价快速拉升 – 21财经, 访问时间为 五月 19, 2025， https://www.21jingji.com/article/20250519/herald/66b005e78c2b6f082005edcfc00f5f41.html
26. 刚刚小米芯片官宣！ – 东方财富, 访问时间为 五月 19, 2025， https://wap.eastmoney.com/a/202505173407409559.html
27. 小米YU7、自研芯片、新机“定档”，高盛：买！ – 华尔街见闻, 访问时间为 五月 19, 2025， http://wallstreetcn.com/articles/3747359
28. 小米15S Pro全网首曝：自研芯片+徕卡影像+6100mAh巨电，能否 …, 访问时间为 五月 19, 2025， https://ce.ofweek.com/2025-04/ART-202211-8110-30660735.html
29. Xiaomi Pad 7 – 小米香港, 访问时间为 五月 19, 2025， https://www.mi.com/hk/product/xiaomi-pad-7/
30. AI赋能轻办公，全新小米平板7系列售价1999元起 – C114通信网, 访问时间为 五月 19, 2025， https://m.c114.com.cn/w51-1276599.html
31. 小米集团-W (01810), 访问时间为 五月 19, 2025， https://pdf.dfcfw.com/pdf/H3_AP202411171640927776_1.pdf
32. 财报翻译官| AI赋能“人车家全生态”百花齐放小米2024年总营收3659亿 …, 访问时间为 五月 19, 2025， http://www.news.cn/finance/20250319/d80da738542241d7895780f7ea8a0d81/c.html
33. 财报翻译官| AI赋能“人车家全生态”百花齐放小米2024年总营收3659亿元 – 新华网, 访问时间为 五月 19, 2025， http://www.xinhuanet.com/finance/20250319/d80da738542241d7895780f7ea8a0d81/c.html
34. 小米汽车专题系列之三, 访问时间为 五月 19, 2025， https://pdf.dfcfw.com/pdf/H3_AP202503021643653711_1.pdf?1740926316000.pdf
35. testtoo1.oss-cn-hangzhou.aliyuncs.com, 访问时间为 五月 19, 2025， https://testtoo1.oss-cn-hangzhou.aliyuncs.com/eastmoney_pdf/AP202412061641201369.pdf
36. 「人车家全生态」缔造史上最强业绩，小米站上新起点 – 华尔街见闻, 访问时间为 五月 19, 2025， https://wallstreetcn.com/articles/3734638
37. 智能座舱 – 小米汽车, 访问时间为 五月 19, 2025， https://www.xiaomiev.com/smartcabin
38. 小米汽车，开宗立派 – 21财经, 访问时间为 五月 19, 2025， https://www.21jingji.com/article/20240103/herald/36e61618c8e89c79fddd5d04dc614542.html
39. 221.179.172.81, 访问时间为 五月 19, 2025， http://221.179.172.81/images/20240409/8821712646311464.pdf
40. 2024车市回顾| 新能源乘用车渗透率超46% – 中国电动汽车百人会, 访问时间为 五月 19, 2025， https://www.chinaev100.com/news/detail/1783
41. 智库观点| 2025中国汽车十大预测, 访问时间为 五月 19, 2025， https://www.catarc.ac.cn/mobile/detail/4f12ee9537ee4b50b2ddc4f1b9b6bdf1
42. 依靠「买买买」，小米就能实现自动驾驶自由？ – 未来汽车日报, 访问时间为 五月 19, 2025， https://auto-time.36kr.com/p/1386961709612421
43. 小米SU7事故背后：激光雷达会重新成为智驾标配吗？ – 东方财富, 访问时间为 五月 19, 2025， https://finance.eastmoney.com/a/202504033364986439.html
44. 小米SU7事故考验纯视觉智驾边界激光雷达路线价值或迎重估 – 财联社, 访问时间为 五月 19, 2025， https://www.cls.cn/detail/1991150
45. 基于STP理论的小米汽车市场营销策略研究 – 汉斯出版社, 访问时间为 五月 19, 2025， https://pdf.hanspub.org/ecl2024134_7622312184.pdf
46. 小米不放弃“造芯” 时隔8年再推自研SoC芯片 – 财新, 访问时间为 五月 19, 2025， https://companies.caixin.com/2025-05-16/102320080.html
47. 小米“玄戒O1”将揭晓，复盘雷军的“造芯十年” – 证券时报, 访问时间为 五月 19, 2025， http://www.stcn.com/article/detail/1833018.html
48. OPPO退居「Others」，仍需自渡, 访问时间为 五月 19, 2025， https://ce.ofweek.com/2024-09/ART-2022112-8110-30644730.html
49. 中国智能手机现状研究及建议, 访问时间为 五月 19, 2025， https://www.hanspub.org/journal/paperinformation?paperid=27227
50. 小米15周年放大招！双Ultra发布，雷军“宣战”超高端市场 – 东方财富, 访问时间为 五月 19, 2025， https://finance.eastmoney.com/a/202502283332533023.html
51. OPPO关停自研芯片公司哲库回应称会妥善处理 – 证券时报, 访问时间为 五月 19, 2025， https://www.stcn.com/article/detail/864860.html
52. OPPO 停止造芯的教训和启示 – 华尔街见闻, 访问时间为 五月 19, 2025， https://wallstreetcn.com/articles/3688674
53. 小米自研手机芯片将于5月发布 – SEMI大半导体产业网, 访问时间为 五月 19, 2025， https://www.semi.org.cn/site/semi/article/967d62c7b9e64b95943f290a5a643dda.html
54. Xiaomi Pad 7, 访问时间为 五月 19, 2025， https://www.mi.com/prod/xiaomi-pad-7
55. [ ꜱᴇᴏ❷ 33.COM ] [ 谷歌留痕技术], 访问时间为 五月 19, 2025， https://learn.microsoft.com/tr-tr/answers/questions/2247382/(-33-com-)-(-)
56. [约炮网址M 2⑦ ⑤.com 外围上门] 英国巴斯找小姐全套服务-英国巴斯约炮 – Learn Microsoft, 访问时间为 五月 19, 2025， https://learn.microsoft.com/tr-tr/answers/questions/2246456/(-m-2-com-)
57. 小米澎湃OS 2｜Xiaomi HyperOS 2, 访问时间为 五月 19, 2025， https://hyperos.mi.com/
58. 小米战略新品发布会定档5月22日将推出“玄戒O1” – 第一财经, 访问时间为 五月 19, 2025， https://www.yicai.com/news/102621617.html
59. 用新5感开启粉丝营销新范式-2024小米有品米粉节营销合作, 访问时间为 五月 19, 2025， https://winner.roifestival.com/cn/winners/detail/c920ahki
60. 雷军首次公开演讲全文：没有任何成功是不冒险的_长江商学院独角兽加速项目, 访问时间为 五月 19, 2025， https://ee.ckgsb.com/chuang/content/news_detail/776
61. 2022年小米产业链研究报告 – 21财经, 访问时间为 五月 19, 2025， http://www.21jingji.com/article/20220207/herald/6cb69d06535da04f4bfc03f409a154bc.html
62. 全球第三的手机，不是小米，是另外一个国产品牌？ – OFweek, 访问时间为 五月 19, 2025， https://ce.ofweek.com/2025-04/ART-202211-8110-30661923.html
63. 比亚迪周销量破6.8万创新高，小米、特斯拉面临短期波动_中国江苏网, 访问时间为 五月 19, 2025， https://auto.jschina.com.cn/toutiao/202505/t20250515_s682579dfe4b0e2f2f54c1c8a.shtml
64. 2022年度小米集团ESG报告简体中文版.pdf, 访问时间为 五月 19, 2025， https://cdn.cnbj1.fds.api.mi-img.com/staticsfile/svhc/2022%E5%B9%B4%E5%BA%A6%E5%B0%8F%E7%B1%B3%E9%9B%86%E5%9B%A2ESG%E6%8A%A5%E5%91%8A%E7%AE%80%E4%BD%93%E4%B8%AD%E6%96%87%E7%89%88.pdf
65. 中国高科技企业：全球舞台上的治理实践 – Deloitte, 访问时间为 五月 19, 2025， https://www2.deloitte.com/content/dam/Deloitte/cn/Documents/consulting/deloitte-cn-consulting-tmt-global-governance-zh-241104.pdf
66. 国务院新闻办“中国经济高质量发展成效”系列发布会：介绍“大力推进 …, 访问时间为 五月 19, 2025， https://www.gov.cn/lianbo/fabu/202501/content_7000482.htm
67. 【“三大体系”建设】百年未有之大变局背景下的中国特色科技品牌对外传播, 访问时间为 五月 19, 2025， https://www.cssn.cn/gjgc/gjgc_gcld/202304/t20230415_5620193.shtml