Tag: Women's Wear
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Why can’t Shein from China serve the Chinese market?
Shein, a Chinese e-commerce giant, has gained global popularity for its affordable and trendy fashion. Despite its success abroad, it faces challenges in penetrating the Chinese market. The dominance of established platforms, the preference for tactile offline shopping, and the abundance of affordable options hinder Shein’s model in China. Understanding local nuances is crucial for…
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The Japanese-Style High School(JK) Uniform Has Become a Fashion Symbol Among Chinese Graduated Women
It’s a strange title, but that’s how it is. In the past few years, Japanese-style high school uniforms have become popular among some female consumers in China, even if they have graduated from colleges. In 2020, this trend broke out. The number of people who pay attention to Japanese-style high school uniforms even exceeds those who…
