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  • The De-Colonization of Chinese Drink

    The De-Colonization of Chinese Drink

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    by

    Jeffrey.W
    in

    In the 2019 Single’s Day (China’s online version of Black Friday) sales ranking, a brand called “Genki Forest” beat Coca-Cola and Pepsi to rank second in beverage category. Genki Forest(Yuanqi Senlin), a Chinese beverage company disguised as a Japanese brand, has grown rapidly into a large beverage company valued at 4 billion in the past…