Tag: Mixue Bingcheng
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Gu Ming IPO: China’s No. 2 Milk Tea Brand Goes Public Amidst Market Frenzy
Get an in-depth look at Gu Ming’s IPO and what it means for the Chinese “new-style tea drink” industry. We analyze its business model, competitive landscape, and why it’s choosing to go public now in Hong Kong.
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The Chinese fresh ice cream & tea brand that exploded on the Internet with its theme song, Mixue Bingcheng
Most people may not expect that this ice cream & tea brand, which already has more than 20,000 stores, was started with an RMB 4,000 loan from his grandmother by its founder, Zhang Hongchao, and his business process is also full of ups and downs.