Tag: Milktea
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How Mixue Found Success with $1 Milk Tea
Mixue, known as 蜜雪冰城 in Chinese, has redefined the tea beverage industry with its affordable yet innovative offerings, capturing the hearts of consumers in China and beyond. Founded by Zhang Hongchao, the brand’s meteoric rise to success showcases a commitment to quality, affordability, and customer-centric innovation, paving the way for global expansion and cultural resonance.
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The Evolving Landscape of China’s Milk Tea Market in Last Year(2023)
In 2023, China’s milk tea market saw significant changes driven by five key trends. The booming bubble tea market exceeded 150 billion RMB, reflecting its growth and adaptability. Health-conscious zero-calorie tea drinks gained popularity, and competition intensified with price wars and the surge of new milk tea brands. Automation also revolutionized the industry. Notably, “Heytea,”…