Tag: Estee Lauder
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Chinese consumers purchased 400,000 bottles of Estee Lauder in 25 minutes
On November 1, 2019, Chinese e-commerce giant Alibaba launched its annual Double 11 (Singles Day) event. The festival has been going on for ten years, and sales are rising every year. According to Alibaba, Estee Lauder broke through 1 billion (RMB) at 22:45 on November 3, becoming the first brand to sell more than 1…