Tag: e-sports
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Chinese sports brand Li Ning has launched a brand new fashion sub-brand LNG
On January 24th, the first flagship store of LNG (full name LNGenetic) of Li Ning Company officially settled in Raffles City Chongqing. Li Ning himself, and the person in charge of the LNG brand, extraordinary Sports CEO Li Qi lin, attended the opening ceremony of the store. Li Ning is a famous gymnast in China. He…
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Twenty years of e-sports in China: from being misunderstood to becoming a national business card
What is interesting is that more than half of the participants at the scene are traditional sports companies that are interested in e-sports ‘s field and want to cooperate.