Tag: Cultural Collectibles

The Chinese consumer landscape has recently been captivated by a seemingly simple product: “捏捏乐” (Niē Niē Lè), often affectionately shortened to “捏捏” (Niē Niē). The name itself, translating to “pinch pinch joy” or “squeeze joy,” aptly describes these resilient, tactile toys designed for repeated squeezing, kneading, and manipulation. A defining characteristic is their ability to…