Tag: Community Marketing
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China’s Athleisure Throne: MAIA ACTIVE’s “She-Economy” Success & Future Under ANTA
Uncover how MAIA ACTIVE captivated the modern Chinese woman with its inclusive design and “Sisterhood” approach, examining its competition with Lululemon and the implications of its integration into the ANTA empire.
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Global Economy Stumbles in 2023, MINISO Rises to the Challenge
MINISO, a Chinese retail giant, defied the economic downturn with a 54% net profit growth and a 37% revenue increase in 2023. Its success is attributed to strategic moves, understanding its customers, a “High-Quality Price-Performance IP Universal Strategy,” global expansion, and community marketing with Key Opinion Consumers. Despite economic challenges, MINISO’s resilience and growth potential…