Tag: Branding
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From Oat Noodles to Billions: The Xibei Restaurant Story
ncover the evolution of Xibei, a leading Chinese restaurant brand, examining its growth, diversification attempts, and strategies to become a family-friendly dining destination in China’s competitive market.
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The Steep Rise of Auntie Shanghai and China’s Tea Craze
Learn about Auntie Shanghai’s journey from a local five-grain tea concept to a national fresh fruit tea leader and IPO success. Understand China’s dynamic consumer landscape.