Tag: Brand Strategy
-
Haidilao’s Hot Pot Empire: Why It’s Losing Steam in China
Explore the rise and recent challenges of Haidilao, China’s iconic hot pot chain. Understand the changing consumer tastes and competitive landscape impacting its popularity.
-
A Brief History of the Development of SheIn Beauty Brand SHEGLAM
SHEGLAM, a spin-off of the popular fashion brand SHEIN, has made a significant impact by offering affordable, high-quality beauty products. Its strategic approach, innovative collaborations, and commitment to democratizing beauty have positioned it as a major global player. With plans for further expansion and a focus on innovation, SHEGLAM aims to shape the future of…