“Su Chao” & “Cun Chao”: How Hyper-Local Football Leagues Are Captivating Chinese Netizens

It’s that time of year again. Football fever is sweeping across Europe, with national teams battling it out in crucial Euro Cup qualifiers. You’d expect the global sports conversation, even here in China, to be dominated by the giants of the game, the Messis and Mbappés of the world. And to some extent, it is. But if you’ve been scrolling through Chinese social media lately, you might have noticed a surprising contender vying for attention, a name that’s probably entirely new to you: “Su Chao.”

No, that’s not a typo for a Scottish league or a new energy drink. “Su Chao” (苏超) is the trending nickname for a brand-new provincial football league in Jiangsu, a prosperous coastal province here in China. And here’s the kicker: Chinese netizens are, in many ways, more engrossed in the unfolding drama of this local league than in some of the international fixtures. This isn’t just a fleeting blip; it’s a phenomenon. Why, you might ask, would a nation with a growing appetite for global sports turn its gaze so intensely inward, towards a fledgling provincial tournament?

The answer, like many things in modern China, is layered and fascinating. It’s a story that involves more than just football; it touches upon a deep-seated yearning for authenticity, the power of community, vibrant local culture, and perhaps a subtle disillusionment with the hyper-commercialized world of professional sports. To understand the buzz around Jiangsu’s “Su Chao,” we first need to look at its wildly successful, slightly more rustic cousin from the southwestern province of Guizhou: the “Cun Chao” (村超), or Village Super League. These grassroots movements are offering a different kind of sporting spectacle, one that’s less about polished perfection and more about raw passion and communal joy. So, grab a cup of tea, and let’s dive into why these local leagues are capturing the hearts and minds of millions across China.

What Exactly IS “Su Chao”? Decoding the Hype in Jiangsu

For those of us living outside China, or even outside Jiangsu province, the term “Su Chao” likely draws a blank. Officially, it’s known as the Jiangsu Provincial First Urban Football League.¹ The moniker “Su Chao” is a colloquial, netizen-coined term, with “Su” (苏) being the common abbreviation for Jiangsu province, and “Chao” (超) meaning “super,” as in “Super League.” This kind of popular naming is a phenomenon in itself, reflecting an organic, bottom-up embrace by the online community.

This league is a newcomer on the scene, reportedly kicking off its inaugural season in May 2025.¹ Despite its infancy, the initial impact has been nothing short of remarkable. Early on, the league’s matches were already drawing significant crowds. Official data from the second round of the league, for instance, showed that over 59,000 fans had attended matches, with an average of 9,852 spectators per game.¹ These aren’t numbers to scoff at, especially for a provincial league just finding its feet. The minimum seating capacity requirement for venues in the early stages was a modest 2,000, a figure clearly surpassed by public enthusiasm.¹

The “urban” designation of this league is important. Jiangsu is one of China’s most economically developed and urbanized provinces. This contrasts sharply with the rural setting of the “Cun Chao” in Guizhou, which we’ll explore shortly. This urban context will inevitably shape the culture, the players, and the overall vibe of “Su Chao.” While the passion might be similar, the expression of it will likely differ.

For many Chinese, particularly those in Jiangsu, the rise of their own provincial league is a source of local pride. Provincial identity is a strong current in China, and supporting local teams, even at an amateur or semi-professional level, can be a powerful expression of that. For an American audience, it might be akin to the fervent support for high school football in certain parts of the U.S., or the passionate following of lower-division soccer clubs in Europe – it’s about connection to place and community. The fact that “Su Chao” has quickly become a trending topic, evolving from a simple sports event into a wider social and cultural talking point, signals that it’s tapping into something significant.¹ But to truly grasp its potential, we need to look at the trailblazer.

The “Cun Chao” Blueprint: Understanding China’s Love for Hyper-Local Football

Before “Su Chao” started making waves, another, even more unlikely football phenomenon exploded onto the national consciousness: the “Cun Chao” from Guizhou province. This “Village Super League” provides a crucial context for understanding the appeal of these grassroots sporting events.

From Mud Pit to National Stage: The “Cun Chao” Origin Story

The “Cun Chao,” officially known as the Rongjiang (Sanbao Dong Village) Harmony Rural Football Super League, hails from Rongjiang County in the黔东南 (Qiándōngnán) Miao and Dong Autonomous Prefecture of Guizhou.² This is a region known for its stunning natural landscapes and rich ethnic minority cultures, not typically the first place you’d associate with a national football craze.

But football in Rongjiang has surprisingly deep roots. The sport was reportedly introduced to the area back in the 1940s when Guangxi University temporarily relocated there due to the Sino-Japanese War.² Students playing on campus piqued the curiosity of locals, and the seed was planted. By the 1990s, football was a passion. Villagers in places like Chejiang Sanbao Dong Village, lacking formal pitches, took matters into their own hands. They cleared a piece of farmland devastated by floods, drew lines with lime powder, and fashioned goals out of wood, creating their own makeshift football ground.³ This was the embryonic form of “Cun Chao.”

This love for the game wasn’t just a casual pastime. It became deeply embedded in the local culture, with matches organized during festivals and even during breaks in the farming season.³ The “Happy Old Boys” football team from Chejiang, with an average age of 45 and composed mainly of Dong ethnic minority members, even gained national media attention from CCTV-13.² Rongjiang County’s dedication to the sport was officially recognized in 2021 when it was named one of the first national model counties for county-level football.²

The real explosion onto the national and even international stage occurred in 2023. Starting in May of that year, what was a local league transformed into a viral sensation.² Netizens affectionately dubbed it “Cun Chao” or even “Cun FA” (a playful nod to England’s FA Cup). The raw energy, the unique cultural backdrop, and the sheer joy of the participants and spectators were infectious, amplified by social media into a nationwide phenomenon.

More Than Just Goals: The “Cun Chao” Experience

What made “Cun Chao” so captivating? It was the entire package – the players, the atmosphere, and the uniquely local way it was all organized.

The Players: Everyday Heroes

The stars of “Cun Chao” aren’t millionaire athletes; they are the local villagers. Players come from all walks of life: farmers, stall owners, carpenters, shopkeepers, construction workers, delivery drivers, and students.2 They might spend their days working the land or running a small business, but come match night, they transform into local heroes, their community’s own versions of Messi or Ronaldo.3

Take Dong Yongheng, for example. The captain of the Zhongcheng Village team, he wears the coveted number 10 jersey and became a local legend, scoring 15 goals in 13 matches during the 2023 season, earning him the title of “Cun Chao” Golden Boot winner and the affectionate nickname “Rongjiang 球王 (qiúwáng – football king)”.⁵ Off the pitch, Dong Yongheng, 34 at the time of his rise to fame, was known as the “卷粉王 (juǎnfěnwáng – roll-powder king)” for the delicious local rice noodle rolls he and his wife sold from their shop.³ He’d worked in finance and construction before settling into the food business. His story, from local foodie to football star, resonated deeply. He even spoke of plans to get into youth coaching, hoping to nurture future “football kings” from Rongjiang.⁵

Then there’s the Sige Village team, from one of the most remote villages in the county.⁵ When the call for “Cun Chao” teams went out, Pan Zhiliang, a former teacher in Sige, and the village’s deputy head,黎复宏 (Lí Fùhóng), scrambled to put a team together. Most of the skilled players had already been snapped up by other villages. They ended up with a motley crew; Yang Shengyun, good at basketball, was thrust into the role of goalkeeper and quickly became one ofthe busiest in the league.⁵ Their team faced heavy defeats, like a 2-8 loss, and the players, initially just playing for fun, found themselves “exposed” on a global stage as livestreams went viral. Yet, they played on, emphasizing fair play and no foul language, embodying the spirit of participation.³ These are the kinds of stories that define “Cun Chao” – relatable, human, and inspiring.

The Atmosphere: “乡土气” and Festive Spirit

The defining characteristic of “Cun Chao” is its “乡土气” (xiāngtǔqì) – a rich, earthy, rustic, and authentically local flavor.7 This isn’t your sterile, corporate stadium experience. The grandstands, often makeshift or part of modest local sports facilities, are packed to the rafters, with crowds sometimes exceeding 50,000 people.2 Online, viewership for matches could reach over 50 million.2

The cultural elements are not just sideshows; they are integral to the event. Cheerleaders and spectators don vibrant ethnic costumes. Teams enter the field carrying local agricultural products on their shoulders – a visual testament to their roots.² Halftime isn’t just for oranges and pep talks; it’s a full-blown cultural extravaganza. You’ll see performances of the Dong Grand Song, Miao Lusheng (a reed pipe instrument) dances, Yao Mortar Dances, and Shui Bronze Drum Dances.² There are displays of intangible cultural heritage like mysterious Shui script, Gu Zang Festival ceremonies, and intricate straw-woven golden oxen, dragons, and phoenixes used as good luck charms.⁴ It’s a dazzling fusion of sport and local tradition.

And the prizes? Forget hefty cash purses. The top four teams in “Cun Chao” receive agricultural products as their reward. The winning team of each individual match gets two pig trotters!² This, more than anything, underscores the non-commercial, community-focused ethos of the league. Even the commentators get in on the local flavor. While famous national sports commentators like 韩乔生 (Hán Qiáoshēng) and 黄健翔 (Huáng Jiànxiáng) did visit and even had to climb ladders to get a good vantage point to commentate ², much of the local commentary was provided by people like Lai Hongjing. A teacher at Rongjiang No. 1 Middle School for 18 years, many of the players were his former students. His intimate knowledge of the teams, their playing styles, and even the players’ personalities made his commentary uniquely insightful and relatable.⁵

The Rules & Organization: By the People, For the People

“Cun Chao” is a testament to community spirit. The entire league – from its initiation, match scheduling, promotion rules, to the cultural performances – is largely organized, decided, and implemented by the villagers themselves.2 Teams are self-funded, with villagers pooling resources for travel, gear, and even the decorations and food for their cheering squads. Everyone wants to contribute to their village’s glory.5 Players, coaches, and team leaders receive no monetary compensation.2 Matches are typically held on Fridays, Saturdays, and Sundays, often running late into the night, creating a “Super Saturday Football Night” atmosphere designed to attract tourists.2 The local government played a supportive role, for instance, by managing crowds (requiring ID for entry due to overwhelming numbers 2) and planning for associated economic activity like night markets.2

Why “Cun Chao” Struck a Chord: Authenticity in a Commercialized World

The explosion of “Cun Chao” wasn’t just about entertaining football or colorful festivals. It tapped into a deeper societal sentiment, particularly when viewed against the backdrop of professional football in China. For years, Chinese professional football, especially the men’s national team, has been a source of considerable public frustration and disappointment.⁸ The professional leagues have grappled with significant financial instability, with numerous clubs dissolving due to investors pulling out or unpaid salaries.³ There have been critiques of a “pseudo-professional football model,” where vast sums are spent, often not from the investors’ own pockets, for non-economic or non-sporting reasons, leading to a system that doesn’t operate on sound market principles and where losses are common.¹⁰ This “开团伪职业体育模式” (kāituán wěi zhíyè tǐyù móshì – group-buying pseudo-professional sports model), as one analysis put it, suggests that many professional sports ventures are tools for other ends rather than sustainable sporting enterprises.¹⁰

Against this backdrop, “Cun Chao” felt like a breath of fresh air. It offered what many felt was missing from the higher echelons of the sport: pure, unadulterated passion for the game itself, a strong sense of community, and an emphasis on joy rather than just results or money.⁴ It was “人民足球” (rénmín zúqiú – people’s football), where the focus was on the happiness and participation of ordinary people.⁴ The very fact that it thrived without direct player payments and with prizes like local produce highlighted a different definition of “value” in sport – one that prioritizes socio-cultural returns, community cohesion, and shared experience over commercial metrics. This grassroots appeal can be seen, in part, as a public yearning for an alternative football experience, one that embodies the positive values perceived to be diminished in some professional spheres.

The Digital Roar: How Social Media Made “Cun Chao” a Sensation

The meteoric rise of “Cun Chao” would have been unimaginable without the power of Chinese social media. Platforms like Douyin (China’s TikTok) and Weibo became the primary conduits for its viral spread. The hashtag #贵州村超# (Guizhou Cun Chao) on Douyin reportedly garnered over 50 billion views ¹¹, while another report mentioned “Guizhou Cun Chao big data” exceeding 130 billion views, indicating an immense digital footprint.¹²

This wasn’t a centrally managed media campaign. It was an organic explosion fueled by users. Live streaming of matches allowed millions who couldn’t be there in person to experience the excitement remotely.¹² Short video clips of spectacular goals – “world-class” screamers and bicycle kicks from amateur players – went viral, shared and reshared countless times.⁴ Fans interacted heavily via comments, likes, and virtual gifts during live broadcasts, creating an immersive “watch and chat” experience.¹²

Celebrity involvement, like the visit of Brazilian football legend Kaka, further amplified the buzz, generating massive online discussion.¹² Local cultural events, such as the Dong ethnic group’s Sama Festival, were cleverly leveraged to create trending topics and draw more attention to the football festivities.¹² This digital ecosystem allowed a hyper-local story from a relatively remote part of China to bypass traditional media gatekeepers and achieve national, even international, recognition. The raw, unpolished, and deeply authentic feel of “Cun Chao” resonated powerfully precisely because it was transmitted directly, unfiltered, by the people experiencing it. Social media, in this instance, acted as a profound equalizer and an amplifier of authenticity.

Beyond the Touchline: The Wider Impact of China’s Homespun Football

The impact of “Cun Chao” extends far beyond the football pitch. It has become a powerful catalyst for local development, a symbol of community pride, and an inspiration for similar initiatives across the country.

Kicking Goals for the Local Economy: The “Cun Chao” Dividend

The economic benefits for Rongjiang County have been staggering. Between May 13 and July 29, 2023, the period of its peak popularity, “Cun Chao” attracted an astonishing 3.3842 million tourists to this relatively small county.⁴ This influx of visitors generated a comprehensive tourism income of 3.834 billion RMB (approximately $530 million USD).⁴ Suddenly, Rongjiang was on the map, transforming into what local media called a “new engine” for regional development and a “new calling card” for Guizhou province.⁴

This tourism boom had a direct positive effect on local businesses. Sales of Rongjiang’s specialty foods – like its unique 牛瘪 (niúbiě, a local delicacy involving cow stomach contents), watermelons, rolled rice noodles, and bayberry juice – and other agricultural products skyrocketed.⁴ The local government, recognizing the opportunity, moved to support this growth by planning night economy gathering streets around the stadium to cater to the crowds.²

Remarkably, much of this was fueled by an atmosphere of incredible generosity and welcome. Entry to “Cun Chao” matches was free.¹² Villagers often provided free samples of their local culinary treats to visitors.¹² Some locals even opened their homes to provide free accommodation for tourists when hotels were full, and local authorities opened government parking lots for free public use.³ This spirit of hospitality undoubtedly contributed to the positive word-of-mouth and media coverage, creating a virtuous cycle that further boosted tourism and local income. This demonstrates that grassroots sports, when combined with genuine local culture and hospitality, can be a surprisingly potent economic driver.

Weaving the Social Fabric: Community, Pride, and Rural Revitalization

More profound than the economic figures, perhaps, is the impact “Cun Chao” has had on the social fabric of Rongjiang. The league fostered an immense sense of local pride and community spirit.⁴ It became a focal point for villagers to come together, celebrate their culture, and support their local heroes. The funding for teams, the elaborate costumes for cheerleaders, the food brought to share – these were all community efforts, with families contributing what they could to add to their village’s honor.⁵

This has led to “Cun Chao” being widely cited as a successful case study in “乡村振兴” (xiāngcūn zhènxīng – rural revitalization), a key national strategy in China aimed at developing and modernizing rural areas.⁴ The “Cun Chao” model is often described by the philosophy: “Let sports build the stage, let culture support it, and let the economy sing the opera”.⁴ It’s a holistic approach that leverages local strengths – in this case, a passion for football and rich ethnic traditions – to create a sustainable local intellectual property (IP) that drives development.

Crucially, the success of “Cun Chao” is attributed to its emphasis on “人民主体” (rénmín zhǔtǐ – the people as the main body or subject).⁴ The entire phenomenon was driven by the active participation, creativity, and enthusiasm of the local population. This people-centric approach, where development is not imposed from the top down but grows organically from the community’s own passions and initiatives, offers a powerful template. It suggests that when development initiatives genuinely empower local people and tap into their existing cultural assets, the outcomes can be far more impactful and sustainable than conventional approaches.

Inspiring a Nation (of Amateurs): The Ripple Effect

The success of “Cun Chao” hasn’t gone unnoticed. It has sparked a wave of inspiration, with its model being adapted and emulated. In Rongjiang itself, the local government is now developing “Ban Chao” (班超 – Class Super League), a football league for school students organized at the class level.¹⁸ The aim is to build a comprehensive campus football system from the ground up, nurturing talent and fostering a love for the game in the younger generation, all rooted in the inclusive and joyful spirit of “Cun Chao”.¹⁸

Beyond Rongjiang, other regions in China are reportedly trying to create their own versions of “Cun Chao” or similar grassroots sports festivals.¹⁹ However, as one report notes, not all these attempts have managed to replicate the same level of viral success or “sensational effect” as Guizhou’s original.¹⁹ This highlights an important point: the unique magic of “Cun Chao” arose from a specific and deeply rooted local context – its long history of football, its vibrant ethnic cultures, and its particular “乡土气”.⁷ While the principles of community engagement and cultural integration are transferable, the kind of authenticity that captivated a nation cannot be easily manufactured or transplanted. Each locality needs to find its own unique spark.

The influence has even crossed borders. Inspired by the Guizhou phenomenon, an “African Cun Chao” football tournament reportedly began in 2024 at a China-aided agricultural project site in Benin, Africa.² This demonstrates the far-reaching appeal of this grassroots model.

Connecting the Dots: Is Jiangsu’s “Su Chao” Following the “Cun Chao” Playbook?

Now, let’s return to Jiangsu’s “Su Chao.” Armed with a deeper understanding of the “Cun Chao” phenomenon, we can begin to analyze why this new urban league is also generating significant buzz and whether it’s tapping into similar currents.

On the surface, there are certainly parallels. Both leagues are provincial or local in focus, a departure from the national or international stage. Both gained their popular nicknames – “Su Chao” and “Cun Chao” – not from official branding exercises but organically from netizen discussions, indicating a strong sense of public ownership and engagement from the outset.¹ This “netizen stamp of approval” seems to be a new form of legitimacy in the digital age, where the online collective’s endorsement can be incredibly powerful in driving popularity. Furthermore, the impressive initial attendance figures for Jiangsu’s “Su Chao,” averaging nearly 10,000 fans per game in its early stages ¹, echo the massive, passionate crowds seen at “Cun Chao” ², suggesting a strong undercurrent of local enthusiasm.

However, there are also key differences, most notably the urban versus rural context. “Cun Chao” is intrinsically linked to village life, agricultural traditions, and the specific ethnic minority cultures of rural Guizhou.³ Jiangsu’s “Su Chao,” by contrast, is an “urban football league”.¹ This implies a different demographic for players and fans, a different cultural backdrop – perhaps drawing on modern urban subcultures or more diverse, less traditionally-defined local identities – and different types of venues and infrastructure. While the underlying desire for authentic, local sporting engagement might be similar, its expression will necessarily vary. Jiangsu’s “Su Chao” will need to find its own unique “urban-grassroots” flavor.

Another difference is the stage of development. Jiangsu’s league is brand new, having just launched.¹ “Cun Chao,” while it exploded in 2023, had decades of informal football tradition and community organization building up to that moment.² The deep cultural integration and community embedding seen in “Cun Chao” took time to evolve.

The following table offers a brief comparison based on available information and logical inferences:

Table: Comparing “Cun Chao” (Guizhou) and Jiangsu “Su Chao” – Early Indicators & Potential

Feature	“Cun Chao” (Guizhou)	Jiangsu “Su Chao” (Jiangsu)	Analysis/Potential for Jiangsu
Official Name	Rongjiang (Sanbao Dong Village) Harmony Rural Football Super League 2	Jiangsu Provincial First Urban Football League 1	Different branding, rural vs. urban focus.
Popular Nickname	“Cun Chao” (Village Super League) – Netizen Coined 2	“Su Chao” – Netizen Coined 1	Both demonstrate bottom-up naming, indicating strong netizen engagement and ownership of the narrative from the outset.
Origin/History	Decades of informal football, formalized grassroots efforts 2	Newly launched 1	Jiangsu’s league is nascent; long-term community embedding is yet to be seen.
Player Profile	Villagers: farmers, carpenters, shopkeepers, etc. 2	Likely amateur/semi-pro urban players (Inferred)	Different player base, potentially different levels of “everyman” relatability compared to Cun Chao’s diverse village professions.
Cultural Integration	Deep: Ethnic dances, songs, food, traditions central to event 2	Not yet detailed, but potential for showcasing Jiangsu culture.	This is a key area to watch. Cun Chao’s deep cultural weave is crucial to its unique appeal. Jiangsu’s urban setting offers different cultural avenues.
Prizes	Local agricultural products (e.g., pig trotters) 2	Unknown (Likely more conventional for an urban league)	Prize nature reflects the league’s ethos. Jiangsu may differ.
Attendance/Reach	Massive: 50,000+ on-site, 50M+ online 2	Strong start: ~9,852 avg. on-site 1	Jiangsu’s initial numbers are very promising for a new provincial league, indicating high local interest, similar to Cun Chao’s passionate local support.
Atmosphere	Festive, “earthy,” community-driven, culturally rich 3	Likely enthusiastic, urban sports vibe (Inferred)	Atmosphere will differ based on urban vs. rural context and cultural elements.
Economic Impact	Significant tourism and local business boom 4	Potential for local economic stimulus.	Too early to measure for Jiangsu, but a potential positive outcome if popularity sustains and expands.
Perceived Driver	Authenticity, community, culture, fun 4	Local pride, accessible sport, social buzz 1	Both tap into a desire for local engagement. The depth of “Cun Chao’s” cultural and “pure fun” aspect is a high bar.

The big question for Jiangsu’s “Su Chao” is whether it will, or can, cultivate the same depth of cultural integration and holistic community engagement that defines “Cun Chao.” Or is its current popularity primarily a reflection of a general societal thirst for more accessible, less commercialized local sports, amplified by the novelty factor and regional pride? Only time will truly tell, but its strong start suggests it has certainly tapped into a receptive audience.

Conclusion: More Than Just a Game – It’s a Vibe

So, why are Chinese netizens, amidst a world of global sporting spectacles, getting so excited about provincial football leagues like Jiangsu’s “Su Chao”? The answer, as we’ve seen through the lens of Guizhou’s remarkable “Cun Chao,” is that these events are profoundly more than just football matches. They represent a potent cocktail of authenticity, deep community connection, vibrant cultural celebration, and a joyful, relatable alternative to the often impersonal and overly commercialized realm of mainstream professional sports.

It’s a “vibe,” an atmosphere, a collective feeling that transcends the final score. It’s the “乡土气” (xiāngtǔqì – earthy, rustic charm) of “Cun Chao” ⁷, the roar of a local crowd fiercely proud of their own, the shared joy in seeing everyday people become local heroes. This grassroots energy is palpable and infectious.

The rise of these homespun leagues offers a fascinating window into contemporary China. It reveals a society actively seeking diverse forms of joy, meaning, and connection. It underscores the enduring importance of local identity and community spirit, even in an era of rapid urbanization and globalization. It showcases the remarkable power of grassroots initiatives to create significant social, cultural, and even economic impact, driven by the passion and creativity of ordinary people. The fact that phenomena like “Cun Chao” are also being discussed in influential state-affiliated journals like Qiushi in the context of positive national development narratives – such as common prosperity, spiritual civilization, and people-centric development – suggests their significance is being recognized at multiple levels.¹⁶

These grassroots sports movements can be seen as a microcosm reflecting broader societal values: an appreciation for the genuine, the participatory, and the locally rooted. They may even represent a quiet rebalancing in leisure and cultural consumption, where active involvement in local, meaningful experiences gains prominence alongside globalized entertainment. And unexpectedly, the international attention garnered by “Cun Chao” ² demonstrates how such organic, joyful expressions of local culture can project a vibrant and relatable image of China to the world – a form of soft power generated not by official campaigns, but by the authentic energy of its people.

For those of you in America, perhaps unfamiliar with these hyper-local Chinese sporting passions, the story of “Su Chao” and “Cun Chao” is a reminder. It’s a glimpse into the heart of everyday China, revealing a passion, creativity, and community spirit that often go unseen in broader narratives about the country. It shows that sometimes, the most exciting game in town isn’t the one with the biggest stars or the flashiest production, but the one played by your neighbors, for the love of the game, and for the pride of your community. And that’s a sentiment that, surely, resonates across any culture.

References

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12. 4I理论视角下贵州“村超”的网络营销策略研究Research on the Online …, 访问时间为 六月 9, 2025， https://pdf.hanspub.org/ecl_2314115.pdf
13. 我在现场·照片背后的故事｜2023，燃情“村超”与凡人微光的交响乐章 – 新华网, 访问时间为 六月 9, 2025， http://www.news.cn/politics/20240127/508e50733c61404eb930ce2d8eb11ded/c.html
14. 2023世界旅游联盟——旅游助力乡村振兴案例.pdf, 访问时间为 六月 9, 2025， https://www.wta-web.org/wp-content/uploads/2023/11/2023%E4%B8%96%E7%95%8C%E6%97%85%E6%B8%B8%E8%81%94%E7%9B%9F%E2%80%94%E2%80%94%E6%97%85%E6%B8%B8%E5%8A%A9%E5%8A%9B%E4%B9%A1%E6%9D%91%E6%8C%AF%E5%85%B4%E6%A1%88%E4%BE%8B.pdf
15. 全国乡村治理典型案例 – 中国政府网, 访问时间为 六月 9, 2025， https://www.gov.cn/zhengce/zhengceku/2019-10/22/5443327/files/93c23878c0fd4a34a38b10afd71aa211.pdf
16. “村超”、“村BA”：小赛事蕴含大道理 – 求是, 访问时间为 六月 9, 2025， http://www.qstheory.cn/laigao/ycjx/2024-06/13/c_1130162334.htm
17. “村超”、“村BA”何以火爆出圈- 求是网, 访问时间为 六月 9, 2025， http://www.qstheory.cn/dukan/qs/2024-06/01/c_1130154164.htm
18. 全民足球从娃娃抓起：“村超”发源地贵州榕江将举行“班超”全国赛 – 中国新闻网, 访问时间为 六月 9, 2025， https://www.chinanews.com/ty/2025/06-07/10428220.shtml
19. 从“村超”到“苏超”，“业余”才能狂欢？ – 东方财富, 访问时间为 六月 9, 2025， https://wap.eastmoney.com/a/202506043420973934.html