Category: Business
-
The History of Moutai: Turning Sorghum, Wheat, and Water into China’s National Liquor
Moutai, an iconic Chinese spirit, is not just a drink but a symbol of craftsmanship and tradition. From its humble beginnings in Maotai Town to its current status as a global luxury brand, Moutai’s journey reflects a perfect blend of heritage and innovation. It has become a cultural ambassador and a toast to diplomacy and…
-
Global Economy Stumbles in 2023, MINISO Rises to the Challenge
MINISO, a Chinese retail giant, defied the economic downturn with a 54% net profit growth and a 37% revenue increase in 2023. Its success is attributed to strategic moves, understanding its customers, a “High-Quality Price-Performance IP Universal Strategy,” global expansion, and community marketing with Key Opinion Consumers. Despite economic challenges, MINISO’s resilience and growth potential…
-
The Rise and Challenges of SHEIN: A Global Fashion Powerhouse’s Journey
SHEIN, a Chinese e-commerce giant, has achieved remarkable success in the US fast fashion market with a 40% market share and over $30 billion in annual revenues. Its growth is attributed to innovative supply chain practices, strategic expansion, and a commitment to localized operations. To maintain its position, SHEIN has responded to competition by diversifying…
-
The Entrepreneurial History of Lilith Games: A Journey from Tencent to Global Success
Lilith Games, founded by former Tencent employees Wang Xinwen, Yuan Shuai, and Zhang Hao in 2013, has disrupted the gaming industry with hits like “Dota Legends” and “Allstar Heroes.” Their strategic shift towards global markets, emphasis on original content, and commitment to ethical business practices have propelled them to international success, inspiring a new wave…
-
The Untold Secret of Mixue Ice Cream: Not Competing with Other Tea Shops, but with Bottled Water
Mixue Ice Cream, a popular chain in China, has redefined the beverage market, reflecting a cultural shift in consumption. Competing with high-end tea brands, Mixue adopts unique strategies to capture consumer interest. The brand’s franchising model and pricing strategy position it not only against tea drink brands but also against bottled water, showcasing a deep…
-
A Brief History of the Development of SheIn Beauty Brand SHEGLAM
SHEGLAM, a spin-off of the popular fashion brand SHEIN, has made a significant impact by offering affordable, high-quality beauty products. Its strategic approach, innovative collaborations, and commitment to democratizing beauty have positioned it as a major global player. With plans for further expansion and a focus on innovation, SHEGLAM aims to shape the future of…
-
How Mixue Found Success with $1 Milk Tea
Mixue, known as 蜜雪冰城 in Chinese, has redefined the tea beverage industry with its affordable yet innovative offerings, capturing the hearts of consumers in China and beyond. Founded by Zhang Hongchao, the brand’s meteoric rise to success showcases a commitment to quality, affordability, and customer-centric innovation, paving the way for global expansion and cultural resonance.
-
Succession Challenges in Chinese Enterprises
In recent years, there has been a trend of older entrepreneurs, predominantly born in the ’50s, ’60s, and ’70s, returning to active roles in their businesses. This phenomenon, notably prevalent in China, highlights the challenges of succession and adapting to market changes. The concept of ‘second entrepreneurship’ has emerged as a response to these challenges,…
-
Why can’t Shein from China serve the Chinese market?
Shein, a Chinese e-commerce giant, has gained global popularity for its affordable and trendy fashion. Despite its success abroad, it faces challenges in penetrating the Chinese market. The dominance of established platforms, the preference for tactile offline shopping, and the abundance of affordable options hinder Shein’s model in China. Understanding local nuances is crucial for…
-
Navigating the Near-Expiry: China’s Consumer Shift Towards Sustainability
The article reflects a shift in Chinese consumer behavior from a “consumption upgrade” to a “consumption downgrade” post-pandemic. It explores the burgeoning market for near-expiry food, emphasizing the growth, sales strategies, consumer attitudes, and societal implications. It also highlights six Chinese supermarket brands offering last-minute discounted goods, embodying resilience and adaptability in the face of…