Author: Aris
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The Top 10 Chinese films voted by the Chinese in 2023
As the year 2023 passes, Douban.com has released its annual list of film. Founded in 2005, Douban.com is the largest cultural product review website in China. It is a Chinese version of Yelp+IMDB for multicultural products. Users can comment on Douban for films, books, TV shows, games and other content and express their opinions. As such,…
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A modern interpretation of oriental aesthetics: Mao Geping and his beauty empire
Mao Ge Ping, a Chinese makeup artist turned entrepreneur, has redefined the global beauty scene by blending traditional Chinese elements with contemporary makeup artistry through his brand, MAOGEPING. His expertise in makeup artistry and commitment to cultural heritage have reshaped the global beauty industry. From reviving Eastern aesthetics to embracing the young market and anticipating…
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Why do young people in China increasingly hate company year-end parties?
The movie “Nian hui bu neng ting!” has sparked discussion among young Chinese professionals, highlighting their discontent with traditional year-end parties. These celebrations have shifted from genuine camaraderie to forced performances and obligations, reflecting broader cultural changes. To engage young employees, companies must create inclusive, authentic, and meaningful year-end events to foster a positive workplace…
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Global Economy Stumbles in 2023, MINISO Rises to the Challenge
MINISO, a Chinese retail giant, defied the economic downturn with a 54% net profit growth and a 37% revenue increase in 2023. Its success is attributed to strategic moves, understanding its customers, a “High-Quality Price-Performance IP Universal Strategy,” global expansion, and community marketing with Key Opinion Consumers. Despite economic challenges, MINISO’s resilience and growth potential…
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The Rise and Challenges of SHEIN: A Global Fashion Powerhouse’s Journey
SHEIN, a Chinese e-commerce giant, has achieved remarkable success in the US fast fashion market with a 40% market share and over $30 billion in annual revenues. Its growth is attributed to innovative supply chain practices, strategic expansion, and a commitment to localized operations. To maintain its position, SHEIN has responded to competition by diversifying…
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The Entrepreneurial History of Lilith Games: A Journey from Tencent to Global Success
Lilith Games, founded by former Tencent employees Wang Xinwen, Yuan Shuai, and Zhang Hao in 2013, has disrupted the gaming industry with hits like “Dota Legends” and “Allstar Heroes.” Their strategic shift towards global markets, emphasis on original content, and commitment to ethical business practices have propelled them to international success, inspiring a new wave…
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Why do Chinese People Hardly Buy Samsung Mobile Phones?
Samsung, a South Korean conglomerate, has been a dominant force in the global smartphone market, consistently leading the pack with its innovative products and robust marketing strategies. Despite facing fierce competition from Apple and a plethora of Chinese brands, Samsung has managed to maintain its position as one of the top smartphone manufacturers worldwide. This…
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Shanghai Leads with 66 Restaurants in the Prestigious 2024 Black Pearl Restaurant Guide
The 2024 Black Pearl Restaurant Guide unveils 341 top-rated Chinese restaurants from 30 cities globally, with Shanghai leading the pack. This year, the guide introduces the “Dish of the Year” award to spotlight regional cuisines and emphasizes a shift towards value-driven, high-quality dining. The guide’s increased transparency and diverse judging system aim to promote fairness…
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The Untold Secret of Mixue Ice Cream: Not Competing with Other Tea Shops, but with Bottled Water
Mixue Ice Cream, a popular chain in China, has redefined the beverage market, reflecting a cultural shift in consumption. Competing with high-end tea brands, Mixue adopts unique strategies to capture consumer interest. The brand’s franchising model and pricing strategy position it not only against tea drink brands but also against bottled water, showcasing a deep…
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A Brief History of the Development of SheIn Beauty Brand SHEGLAM
SHEGLAM, a spin-off of the popular fashion brand SHEIN, has made a significant impact by offering affordable, high-quality beauty products. Its strategic approach, innovative collaborations, and commitment to democratizing beauty have positioned it as a major global player. With plans for further expansion and a focus on innovation, SHEGLAM aims to shape the future of…