Author: Aris
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Why can’t Shein from China serve the Chinese market?
Shein, a Chinese e-commerce giant, has gained global popularity for its affordable and trendy fashion. Despite its success abroad, it faces challenges in penetrating the Chinese market. The dominance of established platforms, the preference for tactile offline shopping, and the abundance of affordable options hinder Shein’s model in China. Understanding local nuances is crucial for…
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Navigating the Near-Expiry: China’s Consumer Shift Towards Sustainability
The article reflects a shift in Chinese consumer behavior from a “consumption upgrade” to a “consumption downgrade” post-pandemic. It explores the burgeoning market for near-expiry food, emphasizing the growth, sales strategies, consumer attitudes, and societal implications. It also highlights six Chinese supermarket brands offering last-minute discounted goods, embodying resilience and adaptability in the face of…
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The Entrepreneurial Story of Teacher Tian’s Braised Pork and Hometown Meat Pie
Tian Jie, once a Chinese language teacher, transformed into a successful entrepreneur in Beijing with Hometown Fast Food Co., Ltd. His journey began with “Er You Restaurant,” which faced initial struggles but later flourished with the introduction of Jingdong meat pies and Teacher Tian’s Braised Pork. Hometown’s rapid expansion and successful low-price strategy have made…
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The Story of Lei Jun
Lei Jun, a prominent figure in China’s tech industry, is the visionary behind Xiaomi Corporation, renowned for its affordable yet high-quality smartphones. His journey from humble beginnings to founding Kingsoft and subsequently venturing into the new energy vehicle sector embodies resilience, innovation, and a commitment to shaping the tech landscape. His story is a testament…
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The Evolving Landscape of China’s Milk Tea Market in Last Year(2023)
In 2023, China’s milk tea market saw significant changes driven by five key trends. The booming bubble tea market exceeded 150 billion RMB, reflecting its growth and adaptability. Health-conscious zero-calorie tea drinks gained popularity, and competition intensified with price wars and the surge of new milk tea brands. Automation also revolutionized the industry. Notably, “Heytea,”…
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Shijiazhuang: China’s Emerging Rock City
Shijiazhuang, once an industrial city, has evolved into China’s rock city, defying its historical background. The city’s embrace of rock music, initially an anomaly, led to a vibrant subculture. Rock publications like “Popular Songs” and “I Love Rock ‘n’ Roll” played a pivotal role in shaping and popularizing this movement. Today, Shijiazhuang actively promotes its…
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China’s Latest Video Game Regulations (draft), Killing Their Chip Market
If there are no gamers? Who will buy a graphics card?
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The man who was China’s AI Prometheus fell
The article provides an in-depth narrative of the influence and legacy of Tang Xiaoou, the late AI and computer vision scientist, in China. Tang’s academic ventures, including SenseTime, significantly shaped the AI landscape, fostering a generation of innovators and thinkers. Tang’s rigorous research methodologies and visionary approach have driven the growth of China’s internet industry…
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You Should Never Buy Luckin Coffee in Thailand
Luckin Coffee, a popular Chinese chain known for its tech-oriented approach faced a trademark lawsuit from a similar coffee chain in Thailand that mimicked its branding. Despite scandal and legal struggles, Luckin has continued to thrive in China. The Thai Luckin offers a slightly different experience, charging premium prices and providing a less extensive menu.…
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ROCKBROS: A Chinese cycling accessories brand that conquers the international stage
The entrepreneurial story of Chinese bicycle brand ROCKBROS and its founder Zhang Xingang.