Author: Aris
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Mixue Ice Cream & Tea: A Sweet Invasion with Challenges Ahead
Mixue Ice Cream & Tea, a popular Chinese bubble tea brand, is aggressively expanding globally, building on its success in Southeast Asia and entering markets like Australia, Japan, and South Korea. With a focus on affordability and localized adaptation, Mixue offers unique flavors and a franchise model leveraging local expertise. Despite challenges in profitability and…
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County Tourism: The New Trend Among Young Chinese Travelers
A rising trend among young Chinese travelers is “county tourism,” a shift from the bustling megacities to the tranquil, charming, and affordable county towns. This movement offers a budget-friendly travel option with unique, authentic experiences, such as exploring historical sites and natural landscapes, often overlooked by mainstream tourism. Social media has enhanced its popularity by…
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From Batteries to Behemoths: The Rise of BYD in the New Energy Vehicle Market
In the sprawling landscape of the global automotive industry, one company has risen from its humble beginnings as a battery manufacturer to become a titan in the burgeoning new energy vehicle (NEV) market. BYD, a name once synonymous with affordable mobile phone batteries, now stands as a symbol of China’s technological prowess and its ambition…
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The Rise of Prefabricated Cuisine in China: A Culinary Revolution
The prefabricated food market in China has witnessed significant growth, driven by modernization and changing consumer lifestyles. Prefabricated meals offer convenience and cater to the fast-paced lives of urban populations. However, concerns about health implications and the preservation of traditional cooking methods have emerged. The industry faces challenges but also opportunities for growth, technological advancements,…
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Neil Buchanan, an Art Teacher Missed by Countless Middle-aged Chinese “Kids”
In the 90s and early 2000s, “Art Attack” and its host Neil Buchanan captivated Chinese children with its accessible approach to art and creativity, providing an escape from the pressures of rote learning and standardized testing. Neil’s unique teaching style and encouragement continue to inspire a love for art and a creative mindset in a…
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Understanding China’s “Tiaoxiu” System: History, Purpose, and the Current Controversy
Hey there! Welcome to our blog, where today we’re diving into a uniquely Chinese phenomenon that’s been making waves lately – “Tiaoxiu.”(调休) You might’ve heard about it, or maybe you’re just as curious as we are about this system that’s got people talking. Well, buckle up, because we’re going to unravel the mystery of “Tiaoxiu”…
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The Top 10 Chinese films voted by the Chinese in 2023
As the year 2023 passes, Douban.com has released its annual list of film. Founded in 2005, Douban.com is the largest cultural product review website in China. It is a Chinese version of Yelp+IMDB for multicultural products. Users can comment on Douban for films, books, TV shows, games and other content and express their opinions. As such,…
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A modern interpretation of oriental aesthetics: Mao Geping and his beauty empire
Mao Ge Ping, a Chinese makeup artist turned entrepreneur, has redefined the global beauty scene by blending traditional Chinese elements with contemporary makeup artistry through his brand, MAOGEPING. His expertise in makeup artistry and commitment to cultural heritage have reshaped the global beauty industry. From reviving Eastern aesthetics to embracing the young market and anticipating…
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Why do young people in China increasingly hate company year-end parties?
The movie “Nian hui bu neng ting!” has sparked discussion among young Chinese professionals, highlighting their discontent with traditional year-end parties. These celebrations have shifted from genuine camaraderie to forced performances and obligations, reflecting broader cultural changes. To engage young employees, companies must create inclusive, authentic, and meaningful year-end events to foster a positive workplace…
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Global Economy Stumbles in 2023, MINISO Rises to the Challenge
MINISO, a Chinese retail giant, defied the economic downturn with a 54% net profit growth and a 37% revenue increase in 2023. Its success is attributed to strategic moves, understanding its customers, a “High-Quality Price-Performance IP Universal Strategy,” global expansion, and community marketing with Key Opinion Consumers. Despite economic challenges, MINISO’s resilience and growth potential…