Recently, GPC, the Game Publishing Committee of China Audio-Video and Digital Publishing Association, and the China Game Industry Research Institute released the 2020 China Game Industry Report. Gamma Data provides data services as a strategic partner. The report summarizes the development of China’s game industry in 2020 and mentions the rapid development of Chinese games overseas.
In 2020, the actual sales revenue of China’s game market was 278.687 billion yuan, an increase of 47.81 billion yuan over 2019, an increase of 20.71 percent over the same period last year, and maintained rapid growth. Among them, the actual sales revenue of China Mobile’s game market reached 209.676 billion yuan, an increase of 51.565 billion yuan over 2019, an increase of 32.61 percent over the same period last year, accounting for 75.24 percent. It can be seen that mobile games are still the mainstream of China’s game market.
At the player level, the number of game customers in China maintains steady growth in 2020. The number of players reached 665 million, an increase of 3.7% over the same period last year.
In 2020, the actual sales revenue of China’s independent R & D games overseas market reached US $15.45 billion, an increase of US $3.855 billion over 2019, an increase of 33.25% over the same period last year, and continued to maintain steady growth.
In the overseas revenue distribution of China’s independent R & D mobile games, the United States accounts for 27.55%, Japan 23.91%, South Korea 8.81%, and the three regions together account for 60.27%. It is worth noting that the United States has been an important target market for Chinese game companies to go abroad in the past two years.
In the overseas revenue of Chinese games, strategic games account for the highest proportion, followed by shooting games, followed by RPG. Many Chinese mobile games have achieved great success this year, such as miHoYo’s “Genshin Impact”, Lilith Games’s “AFK Arena” and FunPlus’s “King of Avalon”, all of which have aroused worldwide discussion.
In the App Annie list, we can see that “Genshin Impact” soon became the first place in overseas revenue of Chinese mobile games after its release, and it still maintains this result. In terms of revenue, the Chinese mobile game makers with the largest overseas revenue in November were FunPlus, Lilith Games, and miHoYo, respectively.