Categories: News

Nestlé Professional opens an experience center in Chengdu, aiming to serve Sichuan cuisine.

On September 11, 2020, Nestlé Professional opened its fourth customer experience center in China, located in Chengdu. Together with experience centers previously opened in Beijing, Shanghai, and Guangzhou, Nestlé Professional has covered all regions of the Chinese mainland. 

In an interview with the media, Nestlé Senior Vice President Altug Guven said that one of the important reasons they chose to open the Nestlé Professional experience Center here is to serve Sichuan cuisine. 

Chinese traditional cuisine is divided into eight major cuisines, and Sichuan cuisine has become the protagonist in recent years. Altug Guven said: “I like Sichuan food very much. I also mentioned that I like Boiled Fish with Pickled Cabbage and Chili very much when I had dinner yesterday, and the hot pot is also very good.” If you really want to know about Sichuan cuisine, it is not enough to be in Beijing, Shanghai, and Guangzhou. Chengdu is close to the ingredients of Sichuan cuisine, the original market, and the initial consumer culture, which can provide more help for understanding this market. ” 

Nestlé Professional is simply the seasoning and ingredients line of Nestlé. It provides restaurants with soy sauce-like seasonings, such as the Maggi series. It also provides a wide range of dairy products for the cake industry and the coffee industry. 

Chengdu is the birthplace of many well-known Sichuan food brands, which sell their products to the whole country in two ways. One is to open chain stores in other regions, and the other is to sell instant Sichuan food through e-commerce. 

If the seasonings produced by Nestlé Professional can win the favor of these brands, they will be able to follow Sichuan cuisine into many Chinese families.

Jeffrey.W

Former researcher, living and working in Beijing, storyteller. If you want to provide reporting clues or any suggestions, contact me with e-mail : Jeffrey@PandaYoo.com

Published by
Jeffrey.W

Recent Posts

2024 China Fashion Trends: Douyin’s Role in Shaping Autumn-Winter Apparel Market Growth

Explore China’s 2024 fashion trends with insights into the booming autumn-winter apparel market on Douyin.…

3 hours ago

Exploring China’s Culinary Tourism Boom in 2024: Culture, Sustainability, and Regional Flavors

Discover the rise of culinary tourism in China as highlighted in the 2024 China Culinary…

1 day ago

2024 China Skincare Trends: Personalization, Sustainability, and Anti-Aging Demand Among Young Consumers

Explore the latest trends in China's 2024 skincare market, where consumer demand is shifting towards…

2 days ago

2024: The Year Chinese Tourists Reignite Global Travel Markets

In 2024, Chinese tourists are set to return to global destinations, revitalizing the international travel…

6 days ago

Inside China’s Daily Routines: Findings from the 2024 National Time Survey

China's Third National Time Use Survey reveals key trends in daily life, highlighting work, leisure,…

1 week ago

How China Uses Their Facebook: Inside WeChat Moments?

Discover how WeChat Moments, China’s version of Facebook, blends personal sharing with social commerce. Explore…

1 week ago